A Seamless Application Created for a Seamless Food Delivery App

Chicago, IL, February 12, 2015 --(PR.com)-- The process of ordering food has become even easier and more visual now with Hungry, an innovative and interactive mobile application designed by ParadigmNEXT, a digital marketing and branding agency in Chicago. From the logo to the interface, ParadigmNEXT developed an application that will change the world of food delivery.

Hungry’s "swipe-through" interface makes it quick and simple for the user to find a restaurant with the perfect dish they have been craving. After the user filters their search, they are able to swipe through pictures of dishes from different local restaurants. If they find something appealing, they can order that dish, along with any other dishes and have it delivered straight to their home.

ParadigmNEXT was involved in the entire branding process, from start to finish. The logo was inspired by a swipe action (the arrow) and a fork and knife to represent the food component. Colors were chosen based on extensive research and testing. When it came to designing the application, ParadigmNEXT wanted to emphasize the seamless aspect, from both a visual standpoint and a logical standpoint. The imagery was going to stand out, as they wanted the brand to be very appealing to the eye and the stomach.

Through wireframing and prototyping, ParadigmNEXT was able were able to map out the most logical design and flow for the mobile application. By taking into account user-interaction, they worked with the Hungry team on testing all of the processes associated with the app. From registration to check out, ParadigmNEXT integrated all of the necessary features and functions for the application to perform well within the market.

For more information about Hungry and to download, please visit the app store on iTunes.

By: ParadigmNext http://paradigmnext.com

Google+: https://plus.google.com/+ParadigmNextChicago

ParadigmNEXT, Inc. is an award-winning digital marketing agency headquartered in Chicago that guides and assists businesses innovate, design and build revolutionary products, services, and experiences.