BanCorp Properties is Looking to Increase Market Share in Aliso Viejo Real Estate Market Through Re-Launch of Popular Buyers Rebate Program

Aliso Viejo, CA, February 12, 2015 --(PR.com)-- BanCorp Properties, a company that is recognized in the real estate industry for its willingness to step outside the box when it will position the company’s clients for a potentially higher net gain on the purchase or sale of home is seeking to gain market share in the Aliso Viejo real estate market in what appears to be a rather average marketing model being displayed by the larger national agencies. The company believes that it can accomplish this goal by re-launching its popular buyers rebate program and by stepping up efforts in its internet and social media advertising. The company believes that by combining these efforts into one unified marketing effort should allow the company to make significant gains.

BanCorp did not release information regarding whether it anticipated hiring any additional Aliso Viejo Realtors to add to existing base of professionals or not. However, based on information released as part of its new market initiative which was launched in the 2nd quarter of 2014, it would be highly unlikely if the organization did not add some additional professionals to meet the increasing demand that would be created by the new marketing effort being focused on social media posting, internet advertising and the implementation of the buyers rebate program. Under the previously successful program, the company rebates back to the client 25% of the company’s gross commission upon the successful close of escrow to be used in any manner the person wishes.

The company said on Tuesday that it believes that by targeting the self-replicating social media hubs such as Facebook, Twitter, Google+ and LinkedIn, it will be able to aggressively market to the local Aliso Viejo Real Estate Agent, with an added bonus being that the posting always has the potential to go viral creating additional exposure for a particular property. BanCorp believes that the home rebate program by itself will increase its representations for people who are looking for homes for sale in Aliso Viejo. The company believes that the internet and social media advertising campaign will allow it to bolster its inventory of Aliso Viejo real estate listings. With this multi-pronged marketing effort, the company hopes to gain momentum throughout the spring rolling into the summer at which time it believes that the Federal Reserve might possibly increase long-term interest rates which could slow things down in the housing market.