IMN to Exhibit at #IFA2015 to Promote Better Franchise Communication

Waltham, MA, February 14, 2015 --(PR.com)-- Digital marketing company IMN (iMakeNews Inc.) will join thousands of franchise business leaders at the International Franchise Association’s 2015 Convention (#IFA2015), Feb. 15-18, in Las Vegas, Nevada. The theme of this year’s convention is “Connect. Innovate. Evolve.”

Franchise business leaders can visit IMN at booth #558 to speak with representatives about the value of using an email newsletter to more effectively connect with consumers and franchisees and grow their business.

IMN’s 2014 Content Marketing Survey found that 41 percent of marketers use the number of incoming leads as the primary measure of their success in content marketing efforts. Lead generation is also their second most important content marketing goal. About 60 percent value email newsletters as one of their most effective content marketing vehicles.

Loyalty Driver® for Franchise is IMN’s email marketing solution for franchisors who want to build relationships with consumers and franchisees and increase sales productivity. Loyalty Driver also helps franchisors send a consistent brand image to consumers and franchisees, while also allowing franchisee personalization, such as local promotions and special events. To learn more, visit the IMN website at http://www.imninc.com/industries/franchise.html.

About IMN
IMN (iMakeNews Inc.) is the digital marketing company that delivers email newsletters with branded custom content for the automotive, direct selling, banking and financial services, and franchise industries. For more information, visit http://www.imninc.com, follow on Twitter @loyaltydriver, or connect on the IMN Facebook page at https://www.facebook.com/imninc.