BanCorp Properties Targeting Dana Point Real Estate Market – Plans to Heighten Brand Awareness, Increase Market Share and Re-launch Buyer's Rebate Program

Dana Point, CA, February 15, 2015 --(PR.com)-- BanCorp temporarily discontinued its buyer’s rebate program at the end of 2014. With interest rates continuing to hover at historical lows, and the inventory of homes for sale in Dana Point remaining fairly stable, the company announced on Friday that it planned on stepping up marketing efforts in this strategic community of South Orange County. Dana Point is considered a high-end real estate market, it is situated on the ocean, and the company believes it would be negligent in ignoring this market. By making a move away from the older-school advertising methods such as print media and radio advertising and concentrating efforts in internet advertising and social media postings, this will help the company reach its goals.

Under the widely popular buyer’s rebate program, BanCorp rebates 25% of the gross commission back to the client at the close of escrow. The person is then is able to use the money for any purpose that they wish. As long as the terms of the rebate are disclosed to all interested parties, the program is perfectly legal under all fair lending laws, and RESPA guidelines. The company believes that through a multi-pronged marketing effort of re-launching this program and then by stepping up efforts in its internet marketing and strategic social media posting it will increase both its buyer’s representations as well as its inventory of Dana Point homes for sale.

By targeting social media hubs such as Facebook, Google+ and LinkedIn, the company is able to zero-in on the local Dana Point Realtor and market individual properties aggressively. One of the main benefits of social media postings is that they always have the potential to go viral, creating added exposure to the property. Another possible event that occur for the company would be the possible addition of new Dana Point real estate agents wanting to join the organization. BanCorp is not actively recruiting new Realtors, and does not plan on hiring any until at least Q4, 2105, but the company has not ruled the idea out completely. It is estimated that nearly 90% of people who are looking for homes begin their search on the internet. BanCorp has self titled its buyer’s rebate program the “better 2together” program.