BanCorp Properties Re-Launching Popular Buyer’s Rebate Program in Ladera Ranch Real Estate Market in Effort to Increase Market Share

Ladera Ranch, CA, February 19, 2015 --(PR.com)-- The Ladera Ranch community is one of the newest communities of South Orange County and it is found on the eastern edge of the county. BanCorp wants to increase market share in this market and believes that a multi-pronged marketing effort focusing on internet advertising, social media postings and the re-launch of its buyer’s rebate program will allow the company to make significant gains. Another positive that is working in the company’s favor is the low interest rates that continue to prevail. With interest rates still hovering at near historical lows, buyers are able to purchase a home with a higher market value that they would normally if the interest rates were higher.

The ultimate goal in this push into the Ladera Ranch housing market is to increase its inventory of Ladera Ranch homes for sale as well as secure more buyer’s representations. Ladera Ranch would be considered a suburban community with a mixture of single-family residences, condominiums and townhomes. There is a high concentration of tract homes found here as well as a significant amount of custom-built homes in the Covenant Hills neighborhood. Ladera Ranch has become a popular option to surrounding cities such as Coto De Caza and Rancho Santa Margarita. It is for this exact reason that BanCorp believes that Ladera Ranch is such a strategic market.

The company believes that by moving focus away from the traditional advertising methods such as radio advertising and print media and relocating resources towards internet marketing and targeted social media posting, the company should be able to reach its lofty goals that it has set for the Ladera Ranch real estate market. It is estimated that over 85% of buyers begin their search for homes on the internet, this is why the company believes it is so important to gravitate away from the older school marketing methods. Under the “better 2togther rebate” program, BanCorp rebates up to 25% of its gross commission back to the client at the close of escrow to use in any manner the person wishes.

By stepping up its efforts in internet marketing, the ultimate goal is to increase its page ranking on the major search engines. When the company begins to target social media postings such as Facebook, Google+ and Twitter, the goal is to zero in on the local Ladera Ranch Realtor creating more exposure on individual Ladera Ranch properties. The targeted social media postings always have the potential to go viral, creating additional marketing channels that the existing modes have not even considered. When local Ladera Ranch professionals see these postings, many times they will want to join the BanCorp team of professionals. The company is not actively recruiting Ladera Ranch real estate agents, but has not ruled out bringing on new team-member at the end of 2015.