Sedna Film's High-Def Shoot for The Weather Channel Results in California on Location Award Nomination
Santa Monica, CA, November 15, 2007 --(PR.com)-- A high-definition (HD) shoot for The Weather Channel in Lake Tahoe landed Sedna Films of Santa Monica a place among the finalists for the 13th annual California On Location Awards (COLA).
COLA is the premiere awards ceremony honoring location professionals and production companies for professional excellence while working on location in the state. Sedna’s shoot was a finalist in the category Production Company of The Year in Stills.
According to Sedna Films executive director Dirk Detweiler, the shoot came about last year as The Weather Channel prepared to launch its new HD service.
“Most of the footage they had in their library came from 35mm or other formats, so they needed to start a new HD library,” he said. “They asked us to shoot various weather scenarios in high-def.”
To do this, Detweiler sent location scout Denise Collins to Lake Tahoe, which is nestled between Sacramento and the Sierra Nevada, and worked with the El Dorado Lake Tahoe Film & Media Office (www.filmtahoe.com).
“We were looking for a location that would offer several different weather possibilities in a small geographic area,” he said. “Tahoe seemed to have it all: water, snow-covered mountains, and low-altitude areas without snow.”
Mark Claywell, who is represented by Sedna Films on the West Coast, directed the shoot, assisted by a small crew (production assistants, assistant director and a camera technician). He shot most of the scenarios with a Panasonic Varicam. For the aerials, Claywell spent more than three hours in a helicopter, armed with a Sony F-900.
Sedna hired photographer Krista Kennell to capture the stills from the shoot, which led to the COLA nomination. She and Claywell captured images of alpine lakes and waterfalls, icy streams, clouds drifting over snow-capped mountains, grass-covered fields, and lofty hardwoods covered in moss, among others.
Sedna Films is a member of the Association of Independent Commercial Producers (AICP). Other clients include TNT/TBS, Shell, Panasonic, Honda, Sony/BMG, Vespa, UNICEF, The NBA, and the TV Guide Network. Sedna Films is represented on the west coast by Lisa Schreiber of Boardalicous in Hermosa Beach, CA (lisa@sednafilms.com), on the east coast by Rich Schafler of Schafler/Cordero Artists Management in New York, NY (rich@sednafilms.com) and in the mid-west by Dwayne Petch of Petch and Company in Westerville, Ohio (Dwayne@sednafilms.com).
For more information on Sedna Films, visit http://www.sednafilms.com.
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COLA is the premiere awards ceremony honoring location professionals and production companies for professional excellence while working on location in the state. Sedna’s shoot was a finalist in the category Production Company of The Year in Stills.
According to Sedna Films executive director Dirk Detweiler, the shoot came about last year as The Weather Channel prepared to launch its new HD service.
“Most of the footage they had in their library came from 35mm or other formats, so they needed to start a new HD library,” he said. “They asked us to shoot various weather scenarios in high-def.”
To do this, Detweiler sent location scout Denise Collins to Lake Tahoe, which is nestled between Sacramento and the Sierra Nevada, and worked with the El Dorado Lake Tahoe Film & Media Office (www.filmtahoe.com).
“We were looking for a location that would offer several different weather possibilities in a small geographic area,” he said. “Tahoe seemed to have it all: water, snow-covered mountains, and low-altitude areas without snow.”
Mark Claywell, who is represented by Sedna Films on the West Coast, directed the shoot, assisted by a small crew (production assistants, assistant director and a camera technician). He shot most of the scenarios with a Panasonic Varicam. For the aerials, Claywell spent more than three hours in a helicopter, armed with a Sony F-900.
Sedna hired photographer Krista Kennell to capture the stills from the shoot, which led to the COLA nomination. She and Claywell captured images of alpine lakes and waterfalls, icy streams, clouds drifting over snow-capped mountains, grass-covered fields, and lofty hardwoods covered in moss, among others.
Sedna Films is a member of the Association of Independent Commercial Producers (AICP). Other clients include TNT/TBS, Shell, Panasonic, Honda, Sony/BMG, Vespa, UNICEF, The NBA, and the TV Guide Network. Sedna Films is represented on the west coast by Lisa Schreiber of Boardalicous in Hermosa Beach, CA (lisa@sednafilms.com), on the east coast by Rich Schafler of Schafler/Cordero Artists Management in New York, NY (rich@sednafilms.com) and in the mid-west by Dwayne Petch of Petch and Company in Westerville, Ohio (Dwayne@sednafilms.com).
For more information on Sedna Films, visit http://www.sednafilms.com.
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Contact
Sedna Films
Kim Weiss
919-272-8615
www.sednafilms.com
dirk@sednafilms.com
Kim Weiss
919-272-8615
www.sednafilms.com
dirk@sednafilms.com
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