Leading National Brand Strategy and Research Firm Announces New Addition of Senior Researcher

Fairlawn, OH, February 27, 2015 --(PR.com)-- Allison Duggan has joined Synergy Marketing Strategy & Research, Inc. in January, 2015 as a fulltime Senior Researcher and Project Manager. Duggan began her career at a global, custom market research and consulting agency outside Philadelphia, PA where she remained until relocating to Ohio. She has extensive experience handling diverse research projects including new product development, concept/product testing, packaging research and awareness and usage testing. She has expertise in all aspects of the project lifecycle, from inception to reporting, and has worked with both quantitative and qualitative data. Duggan holds a BA in Psychology and Humanities from Villanova University. She graduated Summa Cum Laude, with memberships in Phi Beta Kappa and Phi Kappa Phi, among various other esteemed honor societies.

Based in Fairlawn, OH, Synergy Marketing Strategy & Research, Inc., provides marketing research, marketing strategy and training to help organizations effectively connect to customers, engage employees and grow. Part of Synergy’s strategic direction this year is to increase the depth of quantitative services to its clients in addition to providing deeper insights for brand strategy work. In addition to leading the quantitative research practice, Duggan will be supporting the marketing function, and serving as the liaison between the focus group facility in Cleveland and the one at the headquarters in Fairlawn. She will also be responsible for leading and bolstering Synergy’s marketing efforts through online blogging, and overseeing all major research projects.

In 2015, Synergy is leading groundbreaking innovative strategic projects with regional and national organizations such as AARP, NEOMED, Fisher’s Foods, Richmond Heights School District and many others. Allison’s analytical expertise will benefit those organizations, their employees and the clients they serve.

Dr. Rachel Talton, Synergy founder and CEO, said, “The entire management team and I couldn’t be more excited to bring on Allison and her tremendous talent and expertise. Additionally, her positive energy and her desire to continuously learn and grow are really important to us, as is her desire to serve our clients at the highest level as we continue to grow as a company. Synergy is growing in all ways, and we couldn’t be more thrilled.”

Since its beginning in 2002, Synergy has served and advised Fortune 1000 corporations, banks, retailers, hospitals and nonprofit organizations that seek to provide a world-class customer experience. Synergy helps build trust and unleash customer and employee passion within organizations. Its signature processes evaluate and improve the holistic brand experience by applying proven behavioral economic and marketing research principles. The company operates nationwide. Synergy boasts a state-of-the-art focus group room, in both their headquarters in Fairlawn, as well as in downtown Cleveland.

Recognized for its philanthropic engagement and commitment to economic development, the team has committed to helping at least 40 small businesses to grow through their Business Growth Accelerator. With the advent of Allison’s superior primary and secondary research expertise, Synergy’s small business clients will benefit greatly.

For additional information, please visit www.synergyloyalty.com.