All in the Family: a Brand Story Agency is Born
Sisters with diverse backgrounds in business and the arts join forces to launch a new brand story agency.
Cincinnati, OH, March 09, 2015 --(PR.com)-- Sisters Kate Buckley and Sarah Buckley Faulkner have joined forces to form The Story Corp (www.thestorycorp.com), a brand story agency.
The sisters grew up in Lexington, Kentucky (Kate divides her time between Lexington and Laguna Beach) listening to the stories of their parents, grandparents, and great-grandparents. As Kate said, “Everyone knows Southerners make the best storytellers.” As children, Kate and Sarah would write and illustrate books, and even script and develop their own commercials. Their adult lives took them on divergent paths—Kate working for major advertising agencies, then a series of start ups, wearing every hat imaginable, and Sarah, a rising star in Consumer Insights and Innovation for Procter & Gamble. They both decided to pursue entrepreneurial/independent paths around the same time, decided to join forces, and A Story Corp was born. “We come from a long line of entrepreneurs and storytellers, and it's exciting to bring our complementary backgrounds and expertise together in this venture,” Sarah said.
When sisters work together, one might expect an element of sibling rivalry, but not with these industry veterans. “It’s a pleasure to work with Sarah,” Kate stated. “My sister is one of the savviest businesswomen I know—she is a true innovator.”
Sarah added, "Kate has such a rare combination of expertise and experience across both business and the arts that she's the perfect partner for creating compelling brand stories."
About The Story Corp:
The Story Corp combines the art of storytelling and the science of brand strategy to provide the following deliverables: Brand Story Narrative, Brand Purpose Statement, Brand Identity, Naming, Campaign Strategy & Copywriting, and Customer/Consumer Personas. Kate and Sarah will work directly with brands to tell their stories, engage with end-users in a meaningful and translatable fashion, envision a new purpose and strategy for existing brands, and to identify new offerings and opportunities for growth.
About Kate Buckley:
Chief Creative Officer Kate Buckley brings 20 years of experience in advertising, marketing, PR and business development, with deep experience in digital media, content development, creative strategy, brand development, brand management, storytelling, and social media marketing. She is an influencer and creative thinker who excels at analyzing an organization's critical requirements, understanding both who a brand is now, and who they want to be when they grow up—creating the stories and strategies to bridge that gap.
A highly experienced integrated marketing specialist and brand strategist, Kate holds an MFA in Creative Writing, and is an accomplished artist, award-winning poet and short story writer. She is also Founder and Principal at Buckley Media Group, an integrated marketing agency specializing in digital media and creative strategy.
About Sarah Buckley Faulkner:
Chief Innovation Officer Sarah Buckley Faulkner’s experience includes 14 years with Procter & Gamble, leading consumer insights, market research, and brand strategy across multiple billion dollar brands and intrapreneurial start-ups. She brings innate curiosity and deep expertise to building brand growth strategies founded on rich and compelling consumer and market insights. Sarah spots patterns, makes connections, and creates future scenarios.
She is an intuitive and original thinker, fascinated by ideas, and is a life-long multidisciplinary student in business, cognitive science, design thinking and communication. Sarah is also Founder and Principal at Faulkner Strategic Consulting, focused on consumer insight-driven innovation and brand building.
For more information, please visit: www.thestorycorp.com
The sisters grew up in Lexington, Kentucky (Kate divides her time between Lexington and Laguna Beach) listening to the stories of their parents, grandparents, and great-grandparents. As Kate said, “Everyone knows Southerners make the best storytellers.” As children, Kate and Sarah would write and illustrate books, and even script and develop their own commercials. Their adult lives took them on divergent paths—Kate working for major advertising agencies, then a series of start ups, wearing every hat imaginable, and Sarah, a rising star in Consumer Insights and Innovation for Procter & Gamble. They both decided to pursue entrepreneurial/independent paths around the same time, decided to join forces, and A Story Corp was born. “We come from a long line of entrepreneurs and storytellers, and it's exciting to bring our complementary backgrounds and expertise together in this venture,” Sarah said.
When sisters work together, one might expect an element of sibling rivalry, but not with these industry veterans. “It’s a pleasure to work with Sarah,” Kate stated. “My sister is one of the savviest businesswomen I know—she is a true innovator.”
Sarah added, "Kate has such a rare combination of expertise and experience across both business and the arts that she's the perfect partner for creating compelling brand stories."
About The Story Corp:
The Story Corp combines the art of storytelling and the science of brand strategy to provide the following deliverables: Brand Story Narrative, Brand Purpose Statement, Brand Identity, Naming, Campaign Strategy & Copywriting, and Customer/Consumer Personas. Kate and Sarah will work directly with brands to tell their stories, engage with end-users in a meaningful and translatable fashion, envision a new purpose and strategy for existing brands, and to identify new offerings and opportunities for growth.
About Kate Buckley:
Chief Creative Officer Kate Buckley brings 20 years of experience in advertising, marketing, PR and business development, with deep experience in digital media, content development, creative strategy, brand development, brand management, storytelling, and social media marketing. She is an influencer and creative thinker who excels at analyzing an organization's critical requirements, understanding both who a brand is now, and who they want to be when they grow up—creating the stories and strategies to bridge that gap.
A highly experienced integrated marketing specialist and brand strategist, Kate holds an MFA in Creative Writing, and is an accomplished artist, award-winning poet and short story writer. She is also Founder and Principal at Buckley Media Group, an integrated marketing agency specializing in digital media and creative strategy.
About Sarah Buckley Faulkner:
Chief Innovation Officer Sarah Buckley Faulkner’s experience includes 14 years with Procter & Gamble, leading consumer insights, market research, and brand strategy across multiple billion dollar brands and intrapreneurial start-ups. She brings innate curiosity and deep expertise to building brand growth strategies founded on rich and compelling consumer and market insights. Sarah spots patterns, makes connections, and creates future scenarios.
She is an intuitive and original thinker, fascinated by ideas, and is a life-long multidisciplinary student in business, cognitive science, design thinking and communication. Sarah is also Founder and Principal at Faulkner Strategic Consulting, focused on consumer insight-driven innovation and brand building.
For more information, please visit: www.thestorycorp.com
Contact
The Story Corp
Sarah Faulkner
760-544-2677
www.thestorycorp.com
Sarah Faulkner
760-544-2677
www.thestorycorp.com
Contact
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