Business Leader Media Announces Magazine Advertising Contest Winner
Business Leader Media has announced that Holy Cow Branding has won the first Business Leader Magazine Advertising Contest, showcasing ads from the area’s top agencies.
Raleigh, NC, November 18, 2007 --(PR.com)-- Business Leader Media has announced that Holy Cow Branding has won the first Business Leader Magazine Advertising Contest, showcasing ads from the area’s top agencies. This contest ranks ads by potential customers in the Triangle, rather than public relations or media professionals.
Holy Cow’s comical close-up cow asking readers if they have “herd” that the company has “mooooved” to “greener pastures” strolled way ahead of others in the field. Voter comments included “compelled to notice, clever to read,” “vivid and eye-catching” and “visually exciting and unexpected, amusing and creative.”
Almost 2,500 readers voted on the effectiveness of the advertisement. Results from Business Leader magazine subscribers were weighed at 80 percent of total points, while the remained was weighed results of visitor votes to www.RaleighDurham.com, a business-to-business website operated by Business Leader Media.
Holy Cow Branding is an integrated marketing firm based in Cary, providing advertising, public relations and marketing solutions to businesses of all sizes. They work with entities from many industries, with a strong focus on promoting the equity of each client’s brand.
“The Holy Cow Branding team and I am positively thrilled that the Triangle business community selected our ad as the winner in the Business Leader advertising competition,” said Lorana Price, CEO of Holy Cow.
“Rather than looking at the world through rose colored glasses, ours have one crystal clear lens for reality and one psychedelic lens for creativity, which comes across in the way we approach promoting our clients. We think this keeps it interesting, while being effective. It appears that the voters thought so, too.”
The next Business Leader Magazine Advertising Contest is scheduled for October 2008.
About Business Leader Media: Founded in 1989, Business Leader Media is a leading resource provider for business executives, owners and entrepreneurs. Its targeted publications, websites, events and business guides reach an audience of over 4 million professionals annually. For more information, visit www.businessleadermedia.com.
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Holy Cow’s comical close-up cow asking readers if they have “herd” that the company has “mooooved” to “greener pastures” strolled way ahead of others in the field. Voter comments included “compelled to notice, clever to read,” “vivid and eye-catching” and “visually exciting and unexpected, amusing and creative.”
Almost 2,500 readers voted on the effectiveness of the advertisement. Results from Business Leader magazine subscribers were weighed at 80 percent of total points, while the remained was weighed results of visitor votes to www.RaleighDurham.com, a business-to-business website operated by Business Leader Media.
Holy Cow Branding is an integrated marketing firm based in Cary, providing advertising, public relations and marketing solutions to businesses of all sizes. They work with entities from many industries, with a strong focus on promoting the equity of each client’s brand.
“The Holy Cow Branding team and I am positively thrilled that the Triangle business community selected our ad as the winner in the Business Leader advertising competition,” said Lorana Price, CEO of Holy Cow.
“Rather than looking at the world through rose colored glasses, ours have one crystal clear lens for reality and one psychedelic lens for creativity, which comes across in the way we approach promoting our clients. We think this keeps it interesting, while being effective. It appears that the voters thought so, too.”
The next Business Leader Magazine Advertising Contest is scheduled for October 2008.
About Business Leader Media: Founded in 1989, Business Leader Media is a leading resource provider for business executives, owners and entrepreneurs. Its targeted publications, websites, events and business guides reach an audience of over 4 million professionals annually. For more information, visit www.businessleadermedia.com.
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Business Leader Magazine
Joan Plotnik
919-872-7077
Joan Plotnik
919-872-7077
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