Silvercrest Advertising Deepens Service Structure with New Public Relations and Communications Arm

Los Angeles, CA, March 10, 2015 --(PR.com)-- Los Angeles-based Silvercrest Advertising today announced the launch of its public relations and communications department, which allows the firm to employ more enhanced cross-channel marketing tactics for its clients that can benefit from strategic media relations campaigns and programs.

“We’ve been strategically planning this addition for some time,” stated William Rodriguez, Co-Founder and CEO of Silvercrest Advertising. “It has always been the goal of Silvercrest Advertising to be problem-solvers that are considered extensions of our clients’ marketing teams, not just another vendor or retained agency.” He adds, “Through our client relationships, we’ve seen an increase in the need for communication campaigns targeted to new and traditional media, social influencers and experts in the industries our clients operate. That’s why we now offer public relations services for the marketing campaigns in which it makes sense.”

Known for their advertising campaigns that effectively engage cutting edge technology to maximize traditional and non-traditional media buying, market research and competitive analysis, Silvercrest Advertising has employed 30-year corporate communications expert, Cozette Phifer, to spearhead all internal and external publicity efforts for the firm and its clients. Phifer formerly headed corporate communications at leading brands that include Jenny Craig, Sony Electronics, Eddie Bauer, PETsMART and Domino’s Pizza.

Said Phifer, “Having been an agency client to many firms throughout the past three decades, I have a solid understanding of what companies expect from their agencies and what their limitations are. It will be my goal to not only manage the added-value opportunities already offered to clients, but also to generate new venues for them to educate users about their goods and services. I’m really excited to work with this extremely agile team that has been a fantastic agency partner to me, the past few years.”

Looking to more than double their business in 2015, Rodriguez affirms that current clients have asked for – and are looking forward to – having Silvercrest become their one-stop-shop for local, regional and national marketing campaigns. “Adding PR to the mix is a natural evolution for our Company,” he adds. “With the overwhelming acceptance of our proprietary LMap software, our expansion into social, digital and outdoor advertising and our desire to truly partner with the brands we represent, it makes perfect sense for us to promote out clients’ successes.”

The Silvercrest Advertising Communications Department officially began operation on March 2nd and is offered as an addendum service to all existing clients, as well as a stand-alone service for businesses looking for a customized communications solution.

About Silvercrest Advertising
Founded in 2011 by advertising industry veterans William Rodriguez and Ryan Gesler, Silvercrest Advertising provides strategic media planning and buying services that generate significant, quantifiable results. The firm’s diverse client roster includes a myriad of respected brands that include Batteries Plus Bulbs, Liberty Tax Service, Parts City Auto Parts, (a subsidiary of O’Reilly Auto Parts) and many others. Silvercrest also offers a proprietary Localized Media Automation Platform (LMap) that enables franchised and localized businesses to customize unlimited media tactics for their respective trade areas while adhering to franchisor guidelines and maintaining brand integrity.