Black Tie Skis Continues to Re-Define the Ski Rental Industry

Steamboat Springs, CO, November 18, 2007 --(PR.com)-- Black Tie Ski Rental Delivery, who forever changed the ski and snowboard rental process five years ago, encourages winter enthusiasts to re-discover their ski vacations this coming season. With 10 locations serving 21 winter destinations markets, Black Tie Ski Rentals is the industry leader with the largest delivery rental network in the US and Canada. Black Tie Skis provides personalized service, exceptional equipment, and a convenience level that traditional rental facilities can’t match.

“At Black Tie Ski Rentals we decided to knock down the walls of the conventional ski shop and create North America's premier ski rental delivery service”, said Ian Prichard, founder of Black Tie Skis/owner of the Steamboat Springs, CO branch. “We are inspired by having our service revolve around our guest's needs and consistently providing them with exceptional ski rental experiences.”

For 07/08 Black Tie has committed additional resources to ensure memorable winter vacations from start to finish. The website has been re-designed and features “Club Black Tie”, a fast, secure, time-saving, booking system created to compliment the reservation process. Members can manage their own accounts, create skier profiles, view past and future trips, receive equipment suggestions from Black Tie owners based on their skier profiles, access trip planning tools, provide customer feedback, and by enrolling, receive the lowest available rates.

“We greatly value the loyalty of our clients and “Club Black Tie” was developed to offer a complete suite of time saving features for managing all ski rental needs online”, said Luke Staunton, Black Tie’s marketing director. “Maximizing time with friends and family, and most importantly, on the slopes is very important to our clients. We’re dedicated to exceeding our client’s expectations by offering convenience even before leaving home.”

Also new for 07/08 is the Jr. Performance ski category. This "new school" package features twin tips skis (121cms -161cms) designed as the ultimate all-mountain ski for the younger generation. All Black Tie Ski Rental locations offer a variety of ski and snowboard equipment categories to suit ability levels and budgets for individuals, families and groups.

Black Tie Skis, one of the originators of ski rental delivery, prides itself on a straightforward personalized rental process: reservations are made online or direct to a pro tech at a Black Tie location; premium-brand equipment is delivered and custom fit by a personal ski concierge at the most convenient time and place; slope side assistance service is available if needed; and equipment is picked up at an agreed upon location.

Black Tie Ski Rentals locations include: Aspen/Snowmass, Big Sky/Moonlight Basin, Breckenridge/Keystone, Crested Butte, North Lake Tahoe, South Lake Tahoe, Park City/Deer Valley/The Canyons, Steamboat, Vail/Beaver Creek, and Whistler, B.C.

To learn more about Black Tie Ski Rentals, make a reservation or to inquire about branch licensing opportunities visit: www.blacktieskis.com.

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