The Ultimate Guide to Selling Art Online: an Invaluable Artist Reference Edition Released

Morro Bay, CA, March 15, 2015 --(PR.com)-- Marquis Publishing, an affiliate of the Marquis Gallery announces the release of the second eBook and paperback edition of “The Ultimate Guide To Selling Art Online” is California author Marques Vickers’ concise reference book for artists and creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This advanced edition details important exposure strategies, existing and emerging sales opportunities and important promotional outlets. Over 370 useful reference websites are provided on every element of art marketing, design, sales and promotion.

This Ultimate Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. This involves supplementing an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist’s articulation of their creative vision.

Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability.

Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images.

Author Marques Vickers is a professional artist whose figurative paintings and sculptures are extensively exhibited regionally and internationally. He has authored numerous books on effectively selling artwork online, the auction industry and his own professional fine art and photography.

“The Ultimate Guide to Selling Art Online” is available in electronic format and paperback through Amazon.com. An accompanying promotional video is available on YouTube.com and Vimeo.com

Marquis Publishing specializes in electronic and paperback book editions distributed through major online sales websites and InsiderSeriesBooks.com.

Table of Contents

Preface: The Online Revolution Continues
What Art Selling Outlets Are Profiting By Online Sales
The Shifting Balance of Power Between Artist and Seller
The New Role Changes Between Artist and Art Gallery
Breaking Into The Art World’s Closed Circle
Global Selling Opportunities

Chapter #1 A Fresh Dependency on Social Media
What is Social Media?
Three Primary Factors That Maximize Social Media Reach
The Three Categories of Social Media Best Suited For Artists
Content Community Websites (YouTube.com, Pinterest.com, Instagram.com and Flickr.com)
Social Networking Websites (Facebook.com, Twitter.com)
Weblog Websites (WordPress.com and Tumblr.com)
Automating All of Your Social Media Outlets Together (Klout.com, Hootsuite.com and Bufferapp.com)

Chapter #2 An Artist’s Website
Attractive Packaging
Designing Your Own Website
Personalize Your Website
Evaluating Your Website Host
Memorable Domain Name
Layout Harmony
Make Your Site Simple to Navigate
Attaching Visual and Audio Clips
Global Considerations
Protecting Your Online Images

Chapter #3 Drawing Traffic To Your Social Media Pages and Website
Qualifying Your Website Viewers
Search Engines and Indexes
Where and How Often Should You Submit Your Website Pages
Reciprocal Links and Website Rankings
Buying Traffic and Ad Words Programs
Electronic Magazines

Chapter #4 Cultivating Media Exposure and Email Marketing
Strategies For Sending Out Press Releases
Specific Media Submission Guidelines
Direct Mail and Permission Based Email Selling Lists
Integrating Direct Mail With Email

Chapter #5 Alternative Income Sources
Giclée Print Technology
Large Format Inkjet Printers
Self-Publishing
Licensing Opportunities

Chapter #6 Who Buys Art? Online Art Gallery Sales Outlets
Identifying Primary Buyer Groups
Art Galleries (For Artists)
Other Buyer Segments: Hotels and Restaurants/Interior Decorators/Designers/Corporations/Local Businesses/Advertising Agencies/Publishers/Architects/Real Estate/Property Managers/Builders/Developers/Public Agency Commissions

Chapter #7 Selling Via eBay, Etsy and Amazon Marketplaces
Selling on eBay
Selling on Etsy
Selling on Amazon
Chapter #8 Consigning and Selling Through Auction Houses
Who They Represent
The Process of Consigning
Payment to Consigners and the Rate of Seller’s Premium
Growing Role of Auction Houses

Chapter #9 Barter Exchanges and Cashless Transactions
Trading Fine Art
Internet-based Barter
Trade Dollars
Taxation of Barter Transactions
Joining A Barter Exchange

370+ Reference Website Listings (# Listed):
Content Community (17), English Speaking Social Networking (14), Weblogs (10), Automated Social Media Marketing (3), Artist Oriented Website and Portfolio Development Services (32), Digital and Video Imaging Software (15), Website Troubleshooting Services (5), Website Hit Counters (7), E-Commerce Shopping Carts (11), Website Design Software (11), Website Host Comparison Services (7), Website Hosting Services (23), Domain Registration Services (12), Domain Name Reselling Brokers (6), Translator Services (6), Digital Encryption and Watermark Technology (7), Search Engines (17), Indexes (5), Pay Per Click Traffic Services (4), Weblogs (22), Free and Fee Based Press Release Distribution Services (13), Important News Media Search Engine Submission Sources (6), Art Email Marketing Services (15), Large Format Printing Research (6), Virtual Fine Art Marketplaces (96) and Sampling of Online International Trade Exchanges (18)