Metal Recycling Business Serving Saratoga Springs, NY, Launches New Online Advertising Campaign

MIddle Grove, NY, March 19, 2015 --(PR.com)-- In today’s digitally inclined world, many people make the Web their first resource when investigating local businesses offering products and services they need. These Web-savvy consumers might not even look to other media, such as newspapers or television, in order to learn about local businesses. That’s why it’s so vital for small and medium businesses (SMBs) to maintain an active Web presence. The latest company in the Saratoga Springs area to beef up its Web site’s visibility and accessibility is Metro Metal Recycling North, thanks to a new partnership with the online marketing specialists at Prospect Genius.

A recent Pew Internet & American Life Project survey found that approximately 59% of adult Internet users visit a search engine daily. With Prospect Genius’s help, Metro Metal Recycling North hopes to use this information to its advantage, improving its site’s search engine performance via a comprehensive online advertising campaign. The goal is to help people in and around Saratoga Springs who are in need of metal recycling and related services quickly and easily locate Metro Metal Recycling North via a search engine query.

One of Prospect Genius’s primary Web marketing techniques is a process known as search engine optimization, or SEO. By incorporating industry-specific keywords like “recycle appliances” and “pick-and-pull car parts” into Metro Metal Recycling North’s Web site, Prospect Genius can help the site display closer to the top of relevant results pages on Google, Yahoo!, and Bing.

“SMBs need to consider Web marketing as a part of their overall marketing plan in order to remain competitive in their industry and their local area,” explains Matt Gallo, a senior Web advertising specialist with Prospect Genius. “For Metro Metal Recycling North, we want to ensure that people seeking scrap metal removal in Saratoga Springs are able to get the help they need fast.”

Metro Metal Recycling North’s licensed and insured team has 45 years of experience dealing with scrap metal and other metal recycling needs. This family-owned business offers some of the best prices available in and around Saratoga Springs.