California East Bay Coffee Start Up Debuts at Whole Foods

Danville, CA, March 20, 2015 --(PR.com)-- Strikers Coffee, based in Danville California, is now available at Whole Foods. The coffee company was founded to introduce the subtleties of artisan coffee to the suburbs where coffee drinkers are most familiar with the smokiness highlighted by larger brands.

Strikers market research, conducted from a bicycle coffee trailer, found that consumers are interested in expanding their appreciation of coffee, just like they have done with wine. “It’s just a long jump for Peet’s drinkers, over to the light coffee’s coming from the urban roasters,” explains Strikers Coffee founder Jeff Stein.

After a multi-year search for the right beans and roast, Strikers has successfully bridged the gap between the characteristics of familiar dark roasts, and the subtleties imparted by a coffee’s origin.

The Guatemalan beans are cultivated at Finca Vista Hermosa, a third generation family estate, where the Martinez family is quick to credit their native Mayan managers for their award-winning coffee. “I knew right away that we had similar values. We understand that people’s expression through their craft is what cultivates mastery,” Jeff said.

Strikers Coffee has planned a selective expansion. Currently, in addition to being available at Whole Foods, Strikers Coffee is available online at Amazon.com and the company’s website (www.strikerscoffee.com). For further information about the company please contact jeff@strikerscoffee.com.