Marketing Strategy Development for Startups

Silicon Valley, CA, March 26, 2015 --(PR.com)-- Startups and founders in the Silicon Valley area now have affordable marketing strategy development help from experts.

“After publishing the Start-up CEO's Marketing Manual, founders started asking us for more,” said Guy Smith, chief strategist at Silicon Strategies Marketing. “Startups have never been a target market of ours. But results from the book showed that founders want a fast-start program to focus their go-to-market strategies.”

Silicon Strategies Marketing has introduced a mentored, one-day strategy development session for startups with a price that makes it affordable for new companies still seeking funding.

“Startups have several issues that these sessions address,” said Smith. “They wanted something affordable, they wanted something fast, and they need something that isn’t one-size-fits-all. To make this work, we keep these sessions to a single day, focus on the marketing strategy pillars most important to them, using their company and product as the point for discussion. And we kept the price low.”

The mentored, one-day strategy development session for startups helps green companies rapidly frame their entire go-to-market marketing strategy. Covering the seven pillars of marketing strategy – market definition, segmentation, buyer personae, whole product, branding and messaging – the sessions combine education with hands-on strategy development specific to the startup. By the end of the session, founders have the basis for their go-to-market plan and a work list of action items to complete their strategies.

“Many, maybe even most of Silicon Valley failed startups died due to incomplete or ill-conceived marketing,” said Smith. “We hope this gives the next Google a path around disaster.”