Vieras Announces Release of Online Hotel Reputation Monitoring and Management Platform

London, United Kingdom, April 01, 2015 --(PR.com)-- Vieras, provider of online hotel reputation monitoring and management solutions, today announced the release of its all-in-one solution for the hospitality industry, Vieras. Vieras is a SaaS business intelligence platform that combines social and review sites monitoring, analytics, and instant reporting - and provides a single interface for this data so that users can understand actionable business intelligence at a glance.

Vieras allows hotel marketers to manage online reputation and corporate branding, increase customer satisfaction and build a customer base – for hotels this has measurable impact on revenues. Users can see all their guest reviews in the one place so that they can see trends, and effectively manage their hotel’s online reputation. They can also translate their hotel’s day to day metrics and insights into automatically generated high level – and uniquely customizable – reports.

Alex Pappas, Vieras co-founder and CEO explained the platform’s value: “Vieras collects all the information you need to assess your hotel’s performance over time and make better business decisions. Equipped with real-time business intelligence, managers can make changes that have a direct impact on customer satisfaction in both the immediate and long-term – changes that may even result in completely new product offerings and revenue streams never before considered. If customer satisfaction is good management knows they’re on the right track and can aim to recreate the same environment for their guests. If customer satisfaction is low, management can focus on the problem that is at its core. Tools that give this kind of insight to management are an indispensable part of everyday business.”

“Vieras provides a competitive advantage to clients by allowing them to make strategic business decisions much faster,” commented Alex Grizos, Product Manager at Vieras. “The real value is that Vieras users aren’t left guessing what is going on and creating expensive campaigns without knowing whether, or how, they will impact their customer base. By using trends analysis and monitoring, management knows ahead of time what their customers want, need, and are asking for – and can meet those needs before they’re even demanded! The bottom line is that businesses can strategically plan based on their strengths and weaknesses, and incrementally increase customer satisfaction.”