Datalicious Recruits Andrew Newell to Lead Global Strategy Role
Datalicious has recruited Andrew Newell as Head of Strategy in the newly created global-facing role to service client growth.
Sydney, Australia, April 01, 2015 --(PR.com)-- Data and analytics agency Datalicious has today announced the recruitment of Andrew Newell, formerly Data Strategy Director at M&C Saatchi, to the newly created global-facing role, Head of Strategy.
Newell’s role is to work with Datalicious clients to identify data and analytics opportunities across the organisation and make the best use of those opportunities to achieve business and marketing goals.
Part of the strategic plan developed by Christian Bartens, Director and Founder of Datalicious, the Head of Strategy role is designed to make sure clients are receiving full value in their relationship with the agency, especially as the agency onboards new clients in the United States, United Kingdom, Europe and South East Asia.
“I don’t know of any other company that can combine cutting edge digital media tracking, media attribution and analysis with the impartiality that comes from being vendor and platform agnostic. With Andrew joining the team as Head of Strategy, we can be even more focused on building the best solutions for our clients.”
Newell explains further: “I think the fact that Christian has created this role is recognition that data is now a true strategic asset for businesses, not just validation or confirmation of work done elsewhere. It can absolutely drive innovation and product development as well as communications.
“After all the hype around big data in recent years marketers have found themselves literally with more data than they know what to do with. Agencies that can make sense of it and match the right data to business problems, whilst still remaining lean, innovative, adaptable and efficient are what's needed. Needless to say I believe that describes Datalicious.”
Newell’s appointment is effective immediately.
For media enquiries please contact:
Daniel Dewar
+61434815428, ddewar@datalicous.com
About Datalicious
Datalicious is a full service, worldwide, data agency providing client focused solutions designed to scale with your organization. From humble beginnings as a data consulting agency in Australia, Datalicious has expanded through our growing services division and product development teams. We help our clients around the globe achieve best practice data driven marketing through best of breed technology and data driven thinking. Datalicious products include SuperTag, DataCollector, DataExchange and the OptimaHub advanced customer analytics platform. For more information visit www.datalicious.com.
Newell’s role is to work with Datalicious clients to identify data and analytics opportunities across the organisation and make the best use of those opportunities to achieve business and marketing goals.
Part of the strategic plan developed by Christian Bartens, Director and Founder of Datalicious, the Head of Strategy role is designed to make sure clients are receiving full value in their relationship with the agency, especially as the agency onboards new clients in the United States, United Kingdom, Europe and South East Asia.
“I don’t know of any other company that can combine cutting edge digital media tracking, media attribution and analysis with the impartiality that comes from being vendor and platform agnostic. With Andrew joining the team as Head of Strategy, we can be even more focused on building the best solutions for our clients.”
Newell explains further: “I think the fact that Christian has created this role is recognition that data is now a true strategic asset for businesses, not just validation or confirmation of work done elsewhere. It can absolutely drive innovation and product development as well as communications.
“After all the hype around big data in recent years marketers have found themselves literally with more data than they know what to do with. Agencies that can make sense of it and match the right data to business problems, whilst still remaining lean, innovative, adaptable and efficient are what's needed. Needless to say I believe that describes Datalicious.”
Newell’s appointment is effective immediately.
For media enquiries please contact:
Daniel Dewar
+61434815428, ddewar@datalicous.com
About Datalicious
Datalicious is a full service, worldwide, data agency providing client focused solutions designed to scale with your organization. From humble beginnings as a data consulting agency in Australia, Datalicious has expanded through our growing services division and product development teams. We help our clients around the globe achieve best practice data driven marketing through best of breed technology and data driven thinking. Datalicious products include SuperTag, DataCollector, DataExchange and the OptimaHub advanced customer analytics platform. For more information visit www.datalicious.com.
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Datalicious
Daniel Dewar
+61 434 815 428
www.datalicious.com
Daniel Dewar
+61 434 815 428
www.datalicious.com
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