Big Drum Releases New eBook Outlining the Essentials of B2B Digital Marketing Conversion
Search engine marketing and usability testing agency's eBook aimed at helping current and future clients understand how to optimize their B2B digital marketing conversions gains widespread attention.
Atlanta, GA, April 02, 2015 --(PR.com)-- The search engine marketing experts at Big Drum recently published an eBook, titled "Sure they’re clicking. But are they converting?: Four B2B digital marketing conversion essentials."
Stacy Williams, CEO, says the eBook was a joint effort between Big Drum and Content Factor, a content marketing firm. It was created to help companies understand conversion rate optimization (CRO) and how it ties in with increased leads and revenue. The eBook also outlines B2B digital marketing conversions and explains how they work as part of a successful search engine optimization (SEO) campaign.
"We really wanted to get some info out there for B2B tech companies in order to get them to start thinking in the right direction about how to set up for success in order to get more conversions," Williams explains. "We used a few great case studies from real-world scenarios and included other great industry facts from our experiences as a conversion optimization agency. It informs readers on how to leverage their content for SEO, and also speaks about user experience and usability."
According to Williams, the eBook contains a simple four-step guide to increase a website's conversion rate, making it easy for anyone to understand how to improve their site's conversion rate and receive more leads.
"This eBook is for those companies that may be considering conversion rate optimization, but haven't fully figured it out yet," Williams says. "We wanted to make sure they're thinking about the right things and we want to help educate them about the processes of B2B conversions -- what does work, what can work and what will work. We want to provide them with knowledge that will help make good decisions and drive qualified leads."
To download Big Drum's free eBook, simply visit https://bigdrum.io/cro-ebook.
About Big Drum
Big Drum digital marketing company helps B2B technology companies hit lead generation goals through innovative data-driven conversion strategies. To learn more about how they transform web traffic into customers, visit bigdrum.io
Stacy Williams, CEO, says the eBook was a joint effort between Big Drum and Content Factor, a content marketing firm. It was created to help companies understand conversion rate optimization (CRO) and how it ties in with increased leads and revenue. The eBook also outlines B2B digital marketing conversions and explains how they work as part of a successful search engine optimization (SEO) campaign.
"We really wanted to get some info out there for B2B tech companies in order to get them to start thinking in the right direction about how to set up for success in order to get more conversions," Williams explains. "We used a few great case studies from real-world scenarios and included other great industry facts from our experiences as a conversion optimization agency. It informs readers on how to leverage their content for SEO, and also speaks about user experience and usability."
According to Williams, the eBook contains a simple four-step guide to increase a website's conversion rate, making it easy for anyone to understand how to improve their site's conversion rate and receive more leads.
"This eBook is for those companies that may be considering conversion rate optimization, but haven't fully figured it out yet," Williams says. "We wanted to make sure they're thinking about the right things and we want to help educate them about the processes of B2B conversions -- what does work, what can work and what will work. We want to provide them with knowledge that will help make good decisions and drive qualified leads."
To download Big Drum's free eBook, simply visit https://bigdrum.io/cro-ebook.
About Big Drum
Big Drum digital marketing company helps B2B technology companies hit lead generation goals through innovative data-driven conversion strategies. To learn more about how they transform web traffic into customers, visit bigdrum.io
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Big Drum
Stacy Williams
(404) 373-9727
bigdrum.io
Stacy Williams
(404) 373-9727
bigdrum.io
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