Bpm’online Receives the Highest Overall Score Among Strong Performers for Its Product for Midmarket CRM

Boston, MA, April 05, 2015 --(PR.com)-- Bpm’online, a premium vendor of process-driven cloud based software for marketing, sales and service automation, today announced that it has been named a 'Strong Performer' in The Forrester Wave™: CRM Suites For Midsize Organizations, Q1 2015 evaluation. According to the report, bpm’online received the highest score for the current offering among Strong Performers.

As part of its comprehensive research, Forrester evaluated the ten most significant customer relationship management suite vendors across 95 criteria and rated each vendor in three major categories: Current offering, Strategy and Market presence.

The evaluation of the current offering of the CRM vendors was performed, based on the strength of their products across a spectrum of CRM capabilities including sales force automation, marketing automation, customer service, field service, e-Commerce, business intelligence, customer data management, technology, and architecture. Bpm’online received the highest overall score in the Current Offering category among the Strong Performers.

According to The Forrester Wave™: CRM Suites For Midsize Organizations, Q1 2015, Forrester Research, Inc., March, 2015, “bpm'online has sound sales, marketing, and customer service capabilities delivered via an engaging UI. These capabilities are infused with very strong process management to standardize guided selling and customer service workflows. Predictive decisioning optimizes product offers, next best steps for marketing campaigns, opportunity management, and customer service processes. The solution has strong reporting and sound analytics and customer data management capabilities.”

"We are proud that Forrester Research names bpm’online as a Strong Performer among CRM Suites For Midsize Organizations,” said Katherine Kostereva, CEO and Co-founder of bpm'online. “We believe the recognition given to our process-driven CRM underscores our commitment to creating best-of-breed technologies for the success of our customers. We are proud that hundreds of thousands of bpm’online users are inspired to achieve better business results with our products!”