Dial Directions Announces Partnership with For Rent Media Solutions™
For Rent Magazine® offers a new mobile locator service that provides directions to any apartment address in the San Francisco Bay area and an additional 30 markets.
Norfolk, VA, November 26, 2007 --(PR.com)-- Dial Directions (www.dialdirections.com) today announced a partnership with For Rent Media Solutions, a leading resource for searching apartments for rent nationwide and a division of Dominion Enterprises. Apartment seekers can now receive a text message with turn-by-turn directions to apartments in the San Francisco Bay area by calling Dial Directions’ free voice-activated service advertised in their local For Rent Magazine.
“At For Rent Media Solutions, we believe in leveraging cutting-edge technology with traditional print media to offer our advertisers the most comprehensive marketing strategies to reach as many apartment seekers as possible,” said Brock MacLean, vice president of national sales and development, For Rent Media Solutions. “By offering Dial Directions to For Rent Magazine readers in the Bay area, we’re giving our advertisers an opportunity to grow leads in their apartment community in a matter that is unmatched in our industry.”
How It Works
The apartment prospect dials “D-I-R-E-C-T-I-O-N-S” (347-328-4667) on their cell phone. This number is made available to the prospect through the fill page located within For Rent Magazine. Once they have made the free phone call, the prospect can then verbally give their current location and destination. This can be a specific destination address or intersection. The service responds via text messaging with turn-by-turn directions, directing the prospect to the property. There is no registration cost or service fee to use Dial Directions. Only standard cell phone minutes or text messaging fees charged by a carrier may apply.
The initial launch was implemented in September in the San Francisco Bay Area market, which includes more than 90,000 For Rent Magazine distributed monthly to approximately 1,200 distribution outlets.
“Partnering with the For Rent Magazine, a well-regarded publication in the multi-family housing industry, enables us to reach millions of people who need to get directions quickly and easily,” said Amit Desai, co-founder and chief product officer of Dial Directions. “Whether you're coming from work or spending the day looking for apartments, all you'll need is For Rent Magazine and a cell phone, and you'll be on your way to finding your next place to call home.”
This month, For Rent Magazine will make the Dial Directions service available to more than 30 markets nationwide. By December, the service will be available to all 190 For Rent Media Solutions markets, giving the apartment seeker the opportunity to easily locate the apartment listing of their choice with a simple free telephone call.
About Dial Directions
Dial Directions provides the industry’s best platform for voice-activated location-based services. Dial Directions’ first of a kind phone service “D-I-R-E-C-T-I-O-N-S” (347-328-4667) enables any cell phone user to call and ask for directions to any address, store destination or public event, and receive directions by text message instantly. Now available in over 2,700 cities across 15 metro areas across the U.S., including New York, San Francisco, Los Angeles, Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Miami, Philadelphia, Las Vegas, Sacramento, San Diego and Washington, D.C., the free service bridges the gap for consumers between the online and mobile worlds for location-based services. The company is privately-funded and made up of a team of industry experts in voice interfaces, speech recognition and navigation. For more information, visit www.dialdirections.com.
About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, Apartamentos Para Rentar®, Florida Condominium and Townhome and Atlanta Townhome and Condominium Sales and Rental Guide. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, ParaRentar.com™ and FLCondoGuide.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit www.DominionEnterprises.com.
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“At For Rent Media Solutions, we believe in leveraging cutting-edge technology with traditional print media to offer our advertisers the most comprehensive marketing strategies to reach as many apartment seekers as possible,” said Brock MacLean, vice president of national sales and development, For Rent Media Solutions. “By offering Dial Directions to For Rent Magazine readers in the Bay area, we’re giving our advertisers an opportunity to grow leads in their apartment community in a matter that is unmatched in our industry.”
How It Works
The apartment prospect dials “D-I-R-E-C-T-I-O-N-S” (347-328-4667) on their cell phone. This number is made available to the prospect through the fill page located within For Rent Magazine. Once they have made the free phone call, the prospect can then verbally give their current location and destination. This can be a specific destination address or intersection. The service responds via text messaging with turn-by-turn directions, directing the prospect to the property. There is no registration cost or service fee to use Dial Directions. Only standard cell phone minutes or text messaging fees charged by a carrier may apply.
The initial launch was implemented in September in the San Francisco Bay Area market, which includes more than 90,000 For Rent Magazine distributed monthly to approximately 1,200 distribution outlets.
“Partnering with the For Rent Magazine, a well-regarded publication in the multi-family housing industry, enables us to reach millions of people who need to get directions quickly and easily,” said Amit Desai, co-founder and chief product officer of Dial Directions. “Whether you're coming from work or spending the day looking for apartments, all you'll need is For Rent Magazine and a cell phone, and you'll be on your way to finding your next place to call home.”
This month, For Rent Magazine will make the Dial Directions service available to more than 30 markets nationwide. By December, the service will be available to all 190 For Rent Media Solutions markets, giving the apartment seeker the opportunity to easily locate the apartment listing of their choice with a simple free telephone call.
About Dial Directions
Dial Directions provides the industry’s best platform for voice-activated location-based services. Dial Directions’ first of a kind phone service “D-I-R-E-C-T-I-O-N-S” (347-328-4667) enables any cell phone user to call and ask for directions to any address, store destination or public event, and receive directions by text message instantly. Now available in over 2,700 cities across 15 metro areas across the U.S., including New York, San Francisco, Los Angeles, Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Miami, Philadelphia, Las Vegas, Sacramento, San Diego and Washington, D.C., the free service bridges the gap for consumers between the online and mobile worlds for location-based services. The company is privately-funded and made up of a team of industry experts in voice interfaces, speech recognition and navigation. For more information, visit www.dialdirections.com.
About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, Apartamentos Para Rentar®, Florida Condominium and Townhome and Atlanta Townhome and Condominium Sales and Rental Guide. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, ParaRentar.com™ and FLCondoGuide.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit www.DominionEnterprises.com.
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Contact
For Rent Media Solutions
Wendy Froehlich
757-351-7363
www.forrent.com
Wendy Froehlich
757-351-7363
www.forrent.com
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