William Lauder, CEO and President of Ester Lauder, Speaks About the Customer Experience on The CEO Show with Robert Reiss
Ridgefield, CT, November 22, 2007 --(PR.com)-- William Lauder, CEO and President of The Ester Lauder Companies, Inc. speaks about the customer experience on The CEO Show with Robert Reiss, Sunday November 25, 2007. Lauder explains the synergy between customer and brand, and the importance of customer trust. Lauder is emphatic about how extraordinary service is the ultimate “over-time” in driving shareholder value.
Reiss inquires about the strategies for seeking out customer preferences and for reaching customers. Lauder replies by explaining the range of media and methods used and the need for marketing innovations to succeed. Lauder also discusses how a very large portion of sales depends on new product introductions that foresee consumer needs. Lauder talks further about changing global needs, especially in the Brazil, Russia, India and China markets.
The Ester Lauder Companies Inc. is a global organization with over 26,000 employees operating in more than 135 countries featuring many of the world’s most popular personal care and beauty brands.
The CEO Show with Robert Reiss will be aired nationally on Sunday, November 25, 2007 from 9 pm to 10pm Eastern Standard Time. William Lauder’s interview will air at approximately 9:30pm, directly following the Reiss interview with Kip Tindell, CEO of The Container Store.
The CEO Show with Robert Reiss list of radio stations and schedule of audio broadcasts and recent guest interviews can be reached at: www.theceoshowonline.com
###
Contact: Robert Reiss 203 894 9400, robert@reissource.com
Background
Hosted by customer service consultant Robert Reiss, The CEO Show with Robert Reiss, is now available in 35 cities across the USA syndicated by the Business Talk Radio Network and by the Lifestyle Talk Radio Network. Broadcast markets include: Atlanta, Boston, Columbus, Greenwich, Long Island, Houston, Las Vegas, San Diego, Spokane and West Palm Beach.
To get a complete schedule of audio broadcasts, new show locations and to listen to audio rebroadcasts of recent guest interviews, go to: www.theceoshowonline.com
Reiss inquires about the strategies for seeking out customer preferences and for reaching customers. Lauder replies by explaining the range of media and methods used and the need for marketing innovations to succeed. Lauder also discusses how a very large portion of sales depends on new product introductions that foresee consumer needs. Lauder talks further about changing global needs, especially in the Brazil, Russia, India and China markets.
The Ester Lauder Companies Inc. is a global organization with over 26,000 employees operating in more than 135 countries featuring many of the world’s most popular personal care and beauty brands.
The CEO Show with Robert Reiss will be aired nationally on Sunday, November 25, 2007 from 9 pm to 10pm Eastern Standard Time. William Lauder’s interview will air at approximately 9:30pm, directly following the Reiss interview with Kip Tindell, CEO of The Container Store.
The CEO Show with Robert Reiss list of radio stations and schedule of audio broadcasts and recent guest interviews can be reached at: www.theceoshowonline.com
###
Contact: Robert Reiss 203 894 9400, robert@reissource.com
Background
Hosted by customer service consultant Robert Reiss, The CEO Show with Robert Reiss, is now available in 35 cities across the USA syndicated by the Business Talk Radio Network and by the Lifestyle Talk Radio Network. Broadcast markets include: Atlanta, Boston, Columbus, Greenwich, Long Island, Houston, Las Vegas, San Diego, Spokane and West Palm Beach.
To get a complete schedule of audio broadcasts, new show locations and to listen to audio rebroadcasts of recent guest interviews, go to: www.theceoshowonline.com
Contact
Reissource, LLC
Robert Reiss
203-894-8655
www.reissource.com
Cell phone: 203-894-9400
Robert Reiss
203-894-8655
www.reissource.com
Cell phone: 203-894-9400
Contact
Categories