HVAC Contractor in Manhattan, NY, Launches Online Marketing Campaign That Includes Mobile Web Site

New York, NY, April 22, 2015 --(PR.com)-- Manhattan-based HVAC contractor Forgenie HVAC Services is teaming up with the local online marketing specialists at Prospect Genius to improve its Web site’s visibility and accessibility. Chief among the improvements Forgenie HVAC Services is making to its site is the creation of a mobile version. With so many smartphone and tablet users browsing the Web on the go, having a mobile Web site can help a small business reach prospective customers even when they’re away from their desktop computer.

An April 1, 2015, report by the Pew Internet & American Life Project found that 64% of American adults possessed a smartphone. Of those smartphone owners, approximately 15% had limited access to the Web aside from on their mobile devices. Because desktop-only Web sites often display poorly on smartphones and tablets, a small business without a mobile site can miss out on reaching those consumers who might not learn about their business through any other media.

Prospect Genius has created a mobile version of Forgenie HVAC Services’ Web site that effectively advertises its air conditioning repair, furnace replacement, and other HVAC services to prospective customers who prefer to browse the Web on their phones or tablets. But that’s not the only upgrade Prospect Genius is making to Forgenie HVAC Services’ overall marketing plan. The company is also using search engine optimization (SEO) to help Forgenie HVAC Services perform better on relevant search engine results pages, connecting the business with the people in and around Manhattan who most need the HVAC maintenance, repair, and installation services that it offers.

“With mobile usage consistently on the rise, a small business needs to create a mobile version of its Web site in order to reach as many prospective customers as possible,” states Prospect Genius Web marketing strategist Matt Gallo. “We hope that thanks to our efforts, Forgenie HVAC Services will see an influx of new customers seeking HVAC services.”

Forgenie HVAC Services is an experienced HVAC contractor serving Manhattan and the surrounding area. The business is licensed and insured for air conditioning repair and installation, furnace repair and installation, generator service, and much more.