Appliance Repair Pros in Akron, OH, Connect with Customers by Improving Their Web Presence

Cuyahoga Falls, OH, April 25, 2015 --(PR.com)-- In today’s digital climate, one of the best ways for small and medium businesses (SMBs) to connect with prospective customers is via the Web. In order to become more competitive, many SMBs are launching company Web sites and associated Web marketing campaigns. The latest business to take advantage of everything the Internet has to offer is Cuyahoga Falls-based ProTecRepair, which offers appliance repair to home- and business owners throughout the greater Akron area. ProTecRepair is partnering with the online marketing specialists at Prospect Genius to ensure that people who need appliance repairs in the region can quickly and easily find its Web site.

Approximately 78% of American adult Internet users carry out consumer research online, according to a 2013 survey by the Pew Research Center. That means that without an active, informative, and easy-to-locate Web site, a company like ProTecRepair could miss out on reaching more than three-quarters of the people in its area who are seeking the services it offers. While traditional marketing methods like flyers and newspaper ads aren’t yet obsolete, companies can reach even more prospective customers by including Internet strategies in their overall marketing plan.

Prospect Genius’s efforts for ProTecRepair don’t just include professional content creation. The marketing experts will also implement search engine optimization, or SEO, which can help a Web site perform better on relevant search engine results pages. Going forward, when home- or business owners in or around Akron query Google, Yahoo!, or Bing using keywords like “refrigerator repair,” “dryer repair,” or “electronics repair,” they should encounter ProTecRepair among the top results.

“In addition to the convenience factor of a fast Web search, many people view the sites listed closest to the top as the most accurate and relevant to their needs,” says Matt Gallo, an SEO specialist with Prospect Genius. “By pushing ProTecRepair as close as possible to the top of the results listing, we’re giving the business a chance to boost its Web site traffic—and ultimately, to broaden its customer base.”

ProTecRepair is an electronics and appliance repair business serving residential and commercial customers in Akron and the surrounding area. The business is fully insured, and its team members have 40 years of experience on the job.