Ready. Chef. Go!™ Program Supports Retail Sales Growth

Commerce, CA, April 28, 2015 --(PR.com)-- A new cooking bag, designed to increase sales in grocer’s seafood, poultry and produce departments, is being tested in U.S. supermarkets around the country. The Ready. Chef. Go!™cooking bag (www.readychefgobags.com), manufactured by Sirane Ltd. in the United Kingdom, has proven highly successful in increasing seafood profits throughout many chains around the world. It was recently introduced in the U.S. by Elkay® Plastics, the exclusive U.S. distributor of these unique cooking bags.

Ready. Chef. Go!™ cooking bags are engineered for two distinct types of cooking: there’s a dual-­‐ ovenable cooking bag which pairs a unique combination of parchment paper and clear film for rapid microwave or traditional oven cooking of delicate proteins and produce, while locking in the food’s natural moisture and flavor. There’s also an Oven & Grilling bag that combines aluminum foil and clear film for moist, delicious meals from the oven or barbeque.

The entire Ready. Chef. Go!™ cooking bag line is supported with a complete program that provides a wealth of options including culinary add-­‐ons, in-­‐store merchandising and crew-­‐member training support. Culinary solutions include an exclusive array of sixteen seasoned compound butters, and nine sauces designed specifically for the Ready. Chef. Go!™ program. Retailers can customize their program to meet individual location requirements and consumer taste preferences. Point of sale support includes a variety of counter signs, wall signs, floor clings and more. A variety of social media outlets are being used to promote Ready. Chef. Go!™to consumers, and the program is also being supported with an aggressive advertising program in trade publications and electronic marketing initiatives.

Elkay® Plastics, the exclusive US distributor for Ready. Chef. Go!™, is already recognized for its broad line of quality products for the foodservice and grocery industries. The California company is committed to superlative customer service, boasting a 99% fill rate, and is dedicated to quality. Elkay® Plastics recently brought aboard Kevin Gallahan, a long-­‐time veteran of the grocery and seafood industries, to head up the Ready. Chef. Go!™ initiative. Gallahan stated that “Today’s consumers, especially millennials, demand delicious, convenient, high quality, take-home food and Ready. Chef. Go!™ represents a stepchange in the way consumers will be preparing delicious, convenient healthy home meals!”