New Plus Size Activewear Line Grows Funds by 300 Percent in 8 Hours with Help of High-Profile Backers

Los Angeles, CA, May 01, 2015 --(PR.com)-- Local activewear brand, Just Curves, launched a Kickstarter campaign to fund the first production run of its cutting-edge design in plus-size workout apparel, the ONEder Suit. The open-piece, figure-flattering design caught the eye of backers such as former host of “Extra” and workout apparel designer, Dayna Devon, and Marie Denee, the founder of top plus-sized fashion blog “The Curvy Fashionista.” Denee and Devon posted the Kickstarter link to their 385,807 combined Facebook fans after pledging to Just Curves. The activewear brand raised nearly $5,000 in the eight hours following, helping Just Curves CEO and Designer Yolanda Williams reach her modest $20,000 goal.

"I just found the coolest Kickstarter for activewear for plus and I just backed it, because I thought it was brilliant! I mean, seriously smart." - Marie Denee of the Curvy Fashionista

“Please help my friend Yolanda kickstart her fabulous new fitness line @justcurvesactive for plus sized women sizes 10-28.” – Dayna Devon

Part shapewear, part active wear, the ONEder Suit provides all-over coverage in sizes 10-28 with support that shapes and contours so plus size women can work out with confidence. The patent-pending, open-bust bodysuit features:

-Moisture-wicking, compression fabric which camouflages cellulite and smooths trouble spots.
-A TummyFlex waistband lined with power mesh to help control jiggle and provide support during hard workouts.
-An innovative design which ensures pants won't roll down or shift uncomfortable while working out, a major problem with most plus size yoga pants.

“My mission is to empower plus size women with affordable, fashionable active wear that makes them feel secure, confident, and beautiful so they can strive to be stronger and better, every day,” said Williams.

Just Curves will make their official debut in the fashion world during the Full Figured Fashion Week® (FFFWeek) in New York this June. To find out more information about the Just Curves Kickstarter campaign please visit http://bit.ly/onedersuit.

About Just Curves
Just Curves is an online retail active wear company, dedicated to providing on-trend, affordable, and fashionable active wear to plus size women sizes 10-28. The body-positive activewear brand encourages women to love themselves, no matter their size, striving for health and creating their own standard of beauty. All garments are made in the U.S.A. Just Curves is a subsidiary of Curvidence™ Enterprises, LLC and is based in Los Angeles, CA.

Please, visit http://justcurves.net to learn more about Just Curves.