Low Book Sales® Commits Over $100,000.00 Monthly to Customer Goodwill
Lindon, UT, November 26, 2007 --(PR.com)-- The Low Book Sales® Service Group, a division of Low Book Sales, the largest independent car dealer in Utah, is pulling out the stops when it comes to helping customers with vehicle issues. Every vehicle sold at Low Book Sales receives a complimentary 45-day, 3,000 mile warranty.
When you buy a pre-owned vehicle, there is no coverage offered save what may be left on a second owner manufacturer’s warranty. Some manufacturers offer extremely aggressive second owner warranties, while others simply do not. By providing a warranty to every buying customer, Low Book Sales shows its commitment to lead the market in quality. “We have replaced engines, transmissions, and other expensive components,” beams Justin Evans, Director of the Low Book Sales Service Group.
At a cost of over $100,000.00 per month in customer goodwill, Low Book Sales certainly sets the bar for what can be expected in the pre-owned automotive market. The question remains to be answered; however, as to whether the automotive powerhouse can continue to offer such a costly benefit with such low prices. Though in order to stay competitive with Certified Used Car Programs offered by manufacturers such as Honda, this is a necessary expense.
Many large corporations have cut back on such programs as they have a tendency to bleed the bottom line. Industry analysts are skeptical about this approach, and how effective it really is for long-term business. As for the Low Book Sales customer, they can drive away knowing that their vehicle is covered for major failures, safety items, and any drivability breakdown.
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Low Book Sales® is the largest independent car dealer in Utah with locations in Lindon City of Utah County, Salt Lake City of Salt Lake County, and Ogden City of Weber County. (www.lowbooksales.com) Low Book Sales was established over 11 years ago, and is known for catchy jingles, and phrases such as “Apply Today • Drive Away,” “A Better Way To Buy A Car,” and “Building Customers For Life.” The Low Book Sales Foundation donates $50.00 from every vehicle sold to charitable causes. Recent donations have gone to help victims of Hurricane Katrina, patients of Primary Children’s Medical Center, victims of drunk driving accidents, The Festival of Trees, and other good causes. You can read more about these donations at www.lbsfoundation.com.
When you buy a pre-owned vehicle, there is no coverage offered save what may be left on a second owner manufacturer’s warranty. Some manufacturers offer extremely aggressive second owner warranties, while others simply do not. By providing a warranty to every buying customer, Low Book Sales shows its commitment to lead the market in quality. “We have replaced engines, transmissions, and other expensive components,” beams Justin Evans, Director of the Low Book Sales Service Group.
At a cost of over $100,000.00 per month in customer goodwill, Low Book Sales certainly sets the bar for what can be expected in the pre-owned automotive market. The question remains to be answered; however, as to whether the automotive powerhouse can continue to offer such a costly benefit with such low prices. Though in order to stay competitive with Certified Used Car Programs offered by manufacturers such as Honda, this is a necessary expense.
Many large corporations have cut back on such programs as they have a tendency to bleed the bottom line. Industry analysts are skeptical about this approach, and how effective it really is for long-term business. As for the Low Book Sales customer, they can drive away knowing that their vehicle is covered for major failures, safety items, and any drivability breakdown.
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Low Book Sales® is the largest independent car dealer in Utah with locations in Lindon City of Utah County, Salt Lake City of Salt Lake County, and Ogden City of Weber County. (www.lowbooksales.com) Low Book Sales was established over 11 years ago, and is known for catchy jingles, and phrases such as “Apply Today • Drive Away,” “A Better Way To Buy A Car,” and “Building Customers For Life.” The Low Book Sales Foundation donates $50.00 from every vehicle sold to charitable causes. Recent donations have gone to help victims of Hurricane Katrina, patients of Primary Children’s Medical Center, victims of drunk driving accidents, The Festival of Trees, and other good causes. You can read more about these donations at www.lbsfoundation.com.
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Low Book Sales
Travis Adams Irish
877-LOW-BOOK
www.lowbooksales.com
Travis Adams Irish
877-LOW-BOOK
www.lowbooksales.com
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