MEMA Pets Introduces ALU™ Leather: A Smart Full Grain Leather Dog Collar

Richmond, CA, May 04, 2015 --(PR.com)-- ALU™ Leather is a smart full-grain leather dog collar that has been precision cut and meticulously hand finished with waxes, creams and oils. The collar has a unique combination of attractive, luxurious but at the same time rugged design. Made from full-grain biodegradable latigo vegetable tanned leather and designed to last years and perhaps generations. ALU™ Leather has an easy leash attachment on the back that can be customized with your dog’s name and phone number in addition to the embedded NFC tag that can record up to 132 characters.

The patent pending ALU™ Buckle and D-Ring has been CNC machined from solid billets of aircraft grade aluminum, and comes together with rare earth magnets, making it easy to fasten. The hardware is available in your choice of three different scratch resistant military anodized colors: pink, blue and space gray. ALU™ Leather also comes in three different sizes and each size can be adjusted in ½ inch increments for a total of three inches simply by changing the positions of the Chicago screws.

ALU™ Leather is best for highly energetic and strong dogs since the buckle has been engineered to withstand pulling. The harder the dog pulls, the greater the clamping force of the ALU™ Buckle becomes. “We wanted to make a leather dog collar that could be well integrated with our machined buckles,” says Mehdi Malek, founder of MEMA Pets. “We wanted the collar to be adjustable, but to behave like a customized leather dog collar that you could quickly put on your dog without having to hunt for the right adjustment. After lots of different designs and prototypes, our vision for ALU™ Leather has come to fruition.” Watch how the buckle comes together on the company’s YouTube channel MEMA Pets on Youtube.

ALU™ Leather is available on the MEMA Pets website. Customers are urged to subscribe on the MEMA Pets website to be the first to know about sales and future products.

About MEMA Pets:

MEMA Pets was formed to bring pet ownership to the 21st century, we want to make connected devices that will benefit both owners and pets. And through the use of modern technology create solutions to everyday pet problems, making life easier for you and your pets.

Our mission is to design and develop high quality pet products by utilizing new technologies in order to make the responsibility of owning and caring for your pets easier.