Paving Contractor in Saratoga, NY, Targets Local Home- and Business Owners with New Web Site

Clifton Park, NY, May 22, 2015 --(PR.com)-- For home and business owners in the greater Saratoga region, it should soon be much easier to schedule parking lot paving, driveway resurfacing, concrete patio installation, and other paving contractor services. Clifton Park-based business Morgan Construction Services, which offers snow removal in addition to being a full-service paving company, is partnering with the local online marketing specialists at Prospect Genius to improve its Web presence. The goal is to create a Web site that’s highly visible and easily accessible to people in the local region who are seeking the paving services Morgan Construction Services provides.

In 2014, the Pew Internet & American Life Project found that approximately 87% of American adults use the Internet. While e-mail is certainly one of the most popular online activities, many people also spend time on the Web searching for businesses offering products and services they require. By boosting its Web prominence, Morgan Construction Services has the chance to connect with those prospective customers who prefer to do their consumer research online. Internet-savvy consumers might not learn about Morgan Construction Services through another medium.

Prospect Genius is using a variety of proven Internet marketing tactics on Morgan Construction Services’ behalf. Among the most effective is a process known as search engine optimization, or SEO, which involves incorporating industry- and location-specific keywords into Morgan Construction Services’ Web site. In the future, queries to Google, Bing, and Yahoo! that use keywords such as “driveway resurfacing” and “asphalt sealcoating” should be more likely to lead to Morgan Construction Services.

“A small business can become more competitive by boosting its Web presence,” states Matt Gallo, a senior Web advertising specialist at Prospect Genius. “Not all paving contractors have an active and easy-to-locate Web site, which means Morgan Construction Services is gaining a leg up over its competitors who rely solely on traditional marketing methods.”

Morgan Construction Services is staffed with licensed, bonded, and insured paving contractors who have 16 years of experience on the job. The business offers a variety of asphalt and concrete driveway, parking lot, and other paving services in Saratoga.