MI Digital Launches Luxury Retailer's TSM&CO's New Online Store

The new webstore caters to the upwardly mobile gentlemen and promises affordable luxury. The online store was completely designed and developed in Magento by MI Digital.

Los Angeles, CA, June 08, 2015 --(PR.com)-- The corporate gentlemen out to make his mark on the world is consistently thwarted in his ambitions to look and dress powerful since there are not a lot of options when buying shoes. A majority of shoe retailers don’t sell or cater to this niche but powerful clientele and those who do charge a hefty premium. This makes it very difficult for especially upwardly mobile young men to find a store that caters to their needs of affordable luxury. TSM&CO shoes not only caters to this group, but they also offer an impressive range with their brand of shoes which are completely on trend and fashionable.

Discovering a void in the marketplace, TSM&CO was eager to combine the old world craftsmanship of luxury, high quality leather footwear with new world digital access, whereby it sells directly to the consumer through the tsmco.com.pk website. By cutting out the traditional retailer and selling online, TSM&CO is able to offer a premium collection of the highest quality men's footwear, reasonably priced starting from $128.

"We saw a space in the luxury footwear market," said Founder Hammad Ahmed. "Men know that the finest handcrafted, luxury shoes are what sets them apart in the professional world, but the prices have become astronomical, so we are reinventing the luxury shoe business for the global markets. We have partnered with family-owned global leather tanneries to create a new supply chain, enabling us to produce gorgeous, high-quality shoes at uniquely accessible prices."

TSM&Co shoes feature materials sources from the best suppliers in the world including Italy, and are made with artisanal craftsmanship and precise attention to detail on each and every pair. They are designed and produced in small batches, in the most sought after designs like the Monks, Derbies, Oxfords, Wingtips and more. TSM&CO shoes leverage classic elements like polished leathers and hand stitching, always mixed with unique and special details. All shoes are hand-crafted, made to be unique just like their owners and every so often a new collection is released tsmco.com.pk.

"Our shoes are the same luxury quality as those of premier luxury designers. Our clients will always find the latest trends they love, and the quality of our shoes will never be compromised," said Hammad Ahmed. "It's not only important that we're using the best possible materials, but also that fit remains consistent, so once a client finds a forma that works for her, he can order additional styles made on the same forma and never have to think twice about size. While styles will constantly change, fit and quality will not."

The new webstore based on the Magento platform combines old world elegance and luxurious feel with the efficiency of digital channels. The brand new website offers made to custom shoes, catering to all sizes and preferences. The products on TSM&CO include a wide range of styles from Balmoral to comfortable dress shoes.

Discerning shoe lovers will enjoy the shopping experience at tsmco.com.pk. The website provides a huge variety of dress shoes, boots, smart casual and accessories from its own designer shoe brand TSM&Co. The self-select shopping environment on the website offers convenience and ease of use.

Their TSM&CO ranges are made out of high quality leather, hand-crafted to perfection and use the latest technology. This results in luxurious shoes that are distinctive, stylish and comfy, and perhaps most importantly, they are the right size.

With years of experience in fashion, business, design and technology, the TSM&CO team, has a wealth of knowledge in the industry, bringing together their unique perspectives and expertise.

For more information on TSM&CO and to shop the collection, visit http://tsmco.com.pk.

Contact: Harris Hayes, MI Digital harris.hayes@midigital.co.

About MI Digital - http://www.midigital.co.
Guided by insights. Measured by results.

MI Digital is a digital marketing agency specialising in data driven strategies to build connected brands.

The company blends best-in-class digital marketing services — including paid media, search engine optimisation, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programmes that engage consumers and drive ROI.

MI Digital’s client base includes such recognised brands as Pfizer, Nestle, Shan Foods, Home Detail and more. MI Digital is part of Media Idee LLC USA, one of the world’s fastest growing media, marketing & communications company, which has 5 offices around the globe.

For more information, please visit http://www.midigital.co or contact us at media@midigital.co

About TSM&CO - http://www.tsmco.com.pk

TSM&CO is a leading design house of modern luxury shoes and lifestyle collections with a rich heritage of pairing exceptional leathers and materials with innovative design. It has established itself especially as a luxury shoes brand for the modern gentleman looking to a shoe which makes a statement about their intent. The shoes are not just something to keep your feet comfortable, but a symbol of the person you are.
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