Liquid Soul Media Contributes to "This Christmas" Opening Weekend Success
Atlanta, GA, November 30, 2007 --(PR.com)-- It's official, "This Christmas" (Sony Screen Gems/Rainforest Films), a dramedy about how the Whitfield family gathers to celebrate Christmas together for the first time in four years, is a bona fide success. During its opening holiday box office release period "This Christmas" exceeded all expectations coming in at #2 grossing $27.1 million and having a better per-theater average than the #1 movie "Enchanted."
The film's success comes at the conclusion of Atlanta based Liquid Soul Media's (LSM) grassroots marketing campaign, which consisted of strategically targeting the African-American market via popular Historically Black Colleges and Universities (HBCU) football events and by organizing private screenings of the film in 10 markets, all of which were hosted by faith based and/or civic leaders and organizations.
According to Marc Weinstock, Sony Screen Gems' President of Marketing, "part of the success of This Christmas is attributed to LSM's overall effectiveness in exposing the film to its targeted audience using non-traditional marketing methods. Sony Screen Gems constantly looks for new and creative ways to reach audiences and LSM has consistently been a go-to partner to help in achieving this goal."
In addition to "This Christmas," LSM has also executed buy-in marketing campaigns for Rainforest Films hit movies "The Gospel" and "Stomp The Yard". To date, the #1 box office film "Stomp The Yard" has grossed over $75-million.
"Liquid Soul Media's approach to each of these projects has proven to generate an early "buzz" about our films. We're pleased with everything we've seen with this latest promotion and let's face it, numbers don't lie. Grassroots marketing works and I haven't seen any other agency successfully execute this style of marketing consistently like LSM," said Will Packer, Producer of "This Christmas" and Chairman of Rainforest Films.
Recently, LSM has been chosen to team up with award winning playwright David E. Talbert to launch a grassroots marketing campaign for his upcoming film debut titled "First Sunday."
About Sony Pictures
Sony Pictures Entertainment's global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide. Sony Pictures can be found on the World Wide Web at sonypictures.com
About Rainforest Films
Rainforest Films is a full-service production company. They are based in Atlanta, GA and have produced a variety of motion picture and corporate projects for both the silver and small screens. More information about the company can be found on their web site at rainforestfilms.com
About Liquid Soul Media
LSM is a full service lifestyle marketing agency that provides strategy, planning, development, execution and creative design. LSM also places and manages advertisements and marketing campaigns for clients seeking to increase product and brand loyalty, reinforce brand awareness, enhance product satisfaction and gather valuable marketing research from niche market segments. More information about the company can be found on their web site at liquidsoulmedia.com
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The film's success comes at the conclusion of Atlanta based Liquid Soul Media's (LSM) grassroots marketing campaign, which consisted of strategically targeting the African-American market via popular Historically Black Colleges and Universities (HBCU) football events and by organizing private screenings of the film in 10 markets, all of which were hosted by faith based and/or civic leaders and organizations.
According to Marc Weinstock, Sony Screen Gems' President of Marketing, "part of the success of This Christmas is attributed to LSM's overall effectiveness in exposing the film to its targeted audience using non-traditional marketing methods. Sony Screen Gems constantly looks for new and creative ways to reach audiences and LSM has consistently been a go-to partner to help in achieving this goal."
In addition to "This Christmas," LSM has also executed buy-in marketing campaigns for Rainforest Films hit movies "The Gospel" and "Stomp The Yard". To date, the #1 box office film "Stomp The Yard" has grossed over $75-million.
"Liquid Soul Media's approach to each of these projects has proven to generate an early "buzz" about our films. We're pleased with everything we've seen with this latest promotion and let's face it, numbers don't lie. Grassroots marketing works and I haven't seen any other agency successfully execute this style of marketing consistently like LSM," said Will Packer, Producer of "This Christmas" and Chairman of Rainforest Films.
Recently, LSM has been chosen to team up with award winning playwright David E. Talbert to launch a grassroots marketing campaign for his upcoming film debut titled "First Sunday."
About Sony Pictures
Sony Pictures Entertainment's global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide. Sony Pictures can be found on the World Wide Web at sonypictures.com
About Rainforest Films
Rainforest Films is a full-service production company. They are based in Atlanta, GA and have produced a variety of motion picture and corporate projects for both the silver and small screens. More information about the company can be found on their web site at rainforestfilms.com
About Liquid Soul Media
LSM is a full service lifestyle marketing agency that provides strategy, planning, development, execution and creative design. LSM also places and manages advertisements and marketing campaigns for clients seeking to increase product and brand loyalty, reinforce brand awareness, enhance product satisfaction and gather valuable marketing research from niche market segments. More information about the company can be found on their web site at liquidsoulmedia.com
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Contact
Liquid Soul Media
Felicia Chandler
770-634-4812
www.liquidsoulmedia.com
Felicia Chandler
770-634-4812
www.liquidsoulmedia.com
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