Inspirational, Indulgent and in: InEyewear.com Launches Revolutionary Virtual Shopping Experience

London, United Kingdom, November 30, 2007 --(PR.com)-- Busy shoppers can say goodbye to slogging from store to store, searching for the perfect pair of designer Sunnies or Snow Goggles. Now anyone can try on and compare styles from the world’s greatest designer collections without fuss and all through the comfort and privacy of their own computer.

The user simply uploads an image of their face on the site and then is at liberty to try on frames from the ineyewear.com eclectic range of authentic brands, all carefully selected from leading `in` designer names. Manipulating the chosen styles onto the face is easily achieved using the rotate, shift and resize functions on site.

What’s more, each user can optionally create an account to save selected styles for future reference, and can even earmark these as gift ideas for friends and family using the sites `make a wish` facility.

ineyewear.com stocks only genuine designer and high fashion eyewear, combining in one shopping experience both classic and contemporary styles to suit all occasions and tastes. In providing this revolutionary virtual setting for trying out styles, ineyewear.com is a place where anyone who cares about their image can readily compare eyewear ranging from the finest Tom Ford sunglasses to CEBE snow goggles.

Aside from the virtual-shopping facility the site includes a forum (In discussion) and a regular newsletter to keep customers up to date with the latest trends and styles including the editor’s advice on the top models and brands. All these features topped with free UK Postage and Packing, gift-wrapping option and a no-quibble 7-day refund policy, makes ineyewear.com a great choice for fashion-conscious, time-pressed shoppers.

Notes to Editors:
Please contact the press office if you would like to arrange an interview with the founder of In Eyewear. Press releases, scans, specifications and other press assets are available from our website at tru-pr.co.uk/press - the password is 'insight'

Contact Information:

Press Enquiries
Tru PR
Danielle Schofield
T: +44 (0) 845 8338 292
F: +44 (0) 117 9625 992

Sales Enquiries
In Eyewear Sales
T: +44 (0) 844 804 4146

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Overview of Brands Available from ineyewear.com

Belstaff
A traditional British label founded in 1924, Belstaff stand for high quality and a unique, cool design with a trend towards masculine, hardwearing aviation gear.
Belstaff is fast on the way to becoming one of the biggest names in fashion, supplying the aviation industry through to Hollywood movies such as Superman 3 and Oceans 13.

Bvlgari
Setting luxury standards in jewellery since 1884, Bvlgari has a worldwide reputation for providing beautiful and timeless designs inspired by a contemporary view of Greek and Roman art.
Their sunglasses range extends this excellence with creative and prestigious styles, combining a wide range of precious materials (including Swarovski Crystal) and astounding attention to detail.
Bvlgari is the perfect brand for any person looking to make an elegant statement.

CEBE
CEBE has been a pioneer in the manufacture of sports and fashion eyewear since 1892. With sunglasses and snow goggles available the demands of consumers can easily be met.
CEBE Snow goggles are designed to give optimal performance on the most demanding Ski fields and in the worst conditions. The stylish and rugged goggles are designed to suit all tastes and budgets combining quality with affordable prices.
Recently expanding its famous outdoor and mountain sunglasses ranges CEBE now include sunglasses that can be used for summer sports such as beach volleyball, in-line skating, triathlon, climbing and athleticism.
CEBE created the Globe Riding programme which allows sports champions to test their new sunglasses & Snow goggles in extreme conditions before the consumer does. Famous names using CEBE include Kaj Zackrisson, Romain Fabretti & Florent Cuvillier.

Fendi
From 1918 the Fendi brand has specialised in producing collections with innovative styles and fabrics, catering for the fashionable, chic and modern individual.
Fendi sunglasses are bold and colourful but elegant in design. They each feature the double F logo - a trademark synonymous with quality and creativity.
Fendi sunglasses, the essential accessory for anyone looking to express their unique sense of taste and modish attitude.

LA Eyeworks
L.A. Eyeworks is a designer brand that comes from iconic Melrose Avenue and reflects the avant-garde style that Hollywood is famed for.
The sunglasses combine pop art with a flair for fun and life, bordering both the fashion and art worlds. They are truly unique and ideal for those looking for a more quirky form of luxury.
LA Eyeworks sunglasses are the funky way to make a fashion statement.

Oakley
Founded in 1975, Oakley is a high tech designer brand with a focus on robust, quality products encased within stylish design: a fusion of physics and art. Oakley eyewear undergoes rigorous testing and can withstand high impact situations (see separate technical information sheet)
Ineyewear.com stocks selected styles from both the Sunglasses and Snow Goggles range of this high tech sports brand.
The latest range of Snow Goggles from Oakley is Skockholm designed especially for women. The goggles blend sass and sophistication with the unbeatable clarity and protection of Oakleys High Definition Optics. Oakley Stockholm offers 100% UV filtering and impact resistance that meets ANSI Z87.1 standards. As well as all of this, additional technical features include the comfort of moisture wicking and triple-layer foam and the performance of F3 anti-fog technology.
The snow goggles range offer protection for those who have no limits. Designed for people who push themselves to their limit and defy challenge, Oakley is the brand to be seen in for athletes and adventurers. Extreme sports stars frequently seen in Oakelys include Jenny Jones and many others. They have been worn in a range of Hollywood blockbusters including X-Men, Spiderman and Blade 2.

Persol
In 1917 the Persol range was created to provide protection and comfort to pilots and sports drivers. Today it maintains its strong heritage and manufacturing excellence through a sturdy yet elegantly designed collection.
The sunglasses feature the infamous Supreme Arrow, a technical feature that acts as an unmistakable signature logo. Featured throughout cinematic history the sunglasses symbolise a time-honoured sense of style and ingenuity. Persol sunglasses were worn in the latest Bond movie, Casino Royale.

Ray-Ban
Since 1937 Ray-Ban has been a designer brand famed for its mix of high fashion with carefree lifestyles. Authenticity and openness are the foundations of the brand’s philosophy and symbolised through the acclaimed `Never Hide` campaign.
The sunglasses range is famed for the classic Aviator and Wayfarer models, and offers style in its most original and genuine form. Popular with men and women across the world, with collections and colours offering both bold and beautiful to sleek and classic, the Ray-Ban image stays ahead of the times.
Ray-Ban sunglasses are the choice for those who think independently and desire honest expression of their personality.

Robert Marc
Robert Marc collections are instantly recognisable, combining modern and classic elements with a splash of artistic vision from the designer to create a unique and beautiful accessory that is guaranteed to epitomize fashion chic.
Each sunglass design features the Robert Marc trademark hinge inspired by historical design, with high quality materials and specific use of colour and patterns to give glamour and depth. Limited editions are crafted in small quantities, featuring luxurious materials such as crystals and silver beads, adding a desirable hint of extravagance to each design.
Film and television productions feature the brand, including Gray Matters, Nip/Tuck and 24.

Roberto Cavalli
One of the world’s top designers, Roberto Cavalli is a young, eclectic and vibrant brand that draws attention for anyone wearing it. With dramatic use of colour and pattern, Roberto Cavalli collections are sexy and contemporary.
Roberto Cavalli sunglasses reflect the brand’s playful spirit, with imaginative design around lines and detail. The collection is perfect for those looking to capture a fun loving essence.

Thakoon
Thakoon is a diverse designer brand, combining a feminine and sensual appeal with their ’retro-futuristic’ designs. The Thakoon philosophy embodies poised elegance with an underlying hint of playful wit.
Defined by clean lines and soft colours, the Thakoon sunglasses range takes a hint of the past and injects it into a modern styling. Style.com described it as ’the chicest thing this year’
The sunglasses are the ultimate for those seeking fresh elegance.

Tom Ford
Although recently created, the Tom Ford brand has quickly stepped up as one of the highflying designer labels, oozing sophistication and sleek styling.
The Tom Ford sunglasses range takes a hint of retro and adds it to a modern image. Oversized glasses and chic design pave the way for a contemporary and sexy collection.