Concrete Contractor in Pasadena, TX, Targets Local Home- and Business Owners with New Web Site

Pasadena, TX, June 25, 2015 --(PR.com)-- For home- and business owners in the greater Pasadena area who are seeking concrete contractors to install a concrete driveway, concrete retaining wall, or other concrete surface, it should soon be a lot easier to find the right company for the job. Tri-Coastal Concrete Construction, LLC, which has more than 20 years of experience providing concrete resurfacing and installation, is partnering with the Web advertising specialists at Prospect Genius in order to boost its Web site’s visibility and accessibility. By making its site easier to find, Tri-Coastal Concrete Construction, LLC, hopes to be able to better meet the local region’s concrete construction needs.

According to a 2014 survey by the Pew Internet & American Life Project, approximately 87% of American adults use the Internet. One of the most common online activities is consumer research. That’s why it’s so important for a company like Tri-Coastal Concrete Construction, LLC, to have a Web site that performs well on search engine results pages. When people query a search engine like Google, Bing, or Yahoo! in search of local concrete contractors, Tri-Coastal Concrete Construction, LLC, needs to appear as high as possible in the list in order to be considered for the job.

Prospect Genius is implementing a Web marketing campaign on behalf of Tri-Coastal Concrete Construction, LLC. One of the campaign’s key components is a tactic known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into the business’s Web site, Prospect Genius can improve how Tri-Coastal Concrete Construction, LLC, performs on search engine results pages. SEO, coupled with other proven marketing techniques such as directory placement and professional content creation, can help Tri-Coastal Concrete Construction, LLC, broaden its customer base.

“Focusing on Web advertising can help a small business become more competitive,” says Matt Gallo, a senior Internet marketing expert with Prospect Genius. “In the case of Tri-Coastal Concrete Construction, LLC, we want to be sure that people in and around Pasadena who are querying the Web in search of a concrete contractor have an easy time connecting with the business.”

Tri-Coastal Concrete Construction, LLC, is a bonded and insured concrete contractor serving both residential and commercial customers in the greater Pasadena area. The business offers installation and refinishing of concrete floors, foundations, patios, retaining walls, and other structures.