Paving Contractors Serving Round Rock, TX, Turn to Web Advertising to Reach Local Residents

Leander, TX, June 26, 2015 --(PR.com)-- For home and business owners in the greater Round Rock area who need the services of an expert paving contractor, help is on the way. Mark’s Asphalt Paving & Sealcoating, which has been providing driveway paving, parking lot paving, asphalt sealcoating, and related services in the region since 2006, is teaming up with the online marketing specialists at Prospect Genius to improve its Web presence. The goal is to make the process of finding Mark’s Asphalt Paving & Sealcoating via Web search faster and easier.

A December 2014 Pew Internet & American Life Project study found that 81% of Internet users turn to the Web and their cell phones to learn about products and services they’re considering purchasing. These Web searches include people researching paving contractors, which is why Mark’s Asphalt Paving & Sealcoating has so much to gain from the Prospect Genius partnership. By making it easy and hassle-free for people in and around Round Rock who need driveway resurfacing or parking lot construction to connect with its professionals, Mark’s Asphalt Paving & Sealcoating has the opportunity to broaden its customer base.

Prospect Genius uses a variety of proven Internet advertising techniques on behalf of its small business clients. These tactics include search engine optimization (SEO), directory placement, and professional content creation. Implemented together, these strategies should help Mark’s Asphalt Paving & Sealcoating’s Web site perform better on relevant results pages on search engines such as Google, Yahoo!, and Bing, bringing the company greater visibility to Round Rock–area residents.

“Today’s world is so digital that many consumers prefer to research local businesses online,” says Matt Gallo, an Internet advertising expert at Prospect Genius. “Our new Web site and marketing campaign for Mark’s Asphalt Paving & Sealcoating will make the company more accessible online, and that, in turn, can translate into an influx of new business.”

Mark’s Asphalt Paving & Sealcoating is a licensed, bonded, and insured paving contractor with 25 years of experience among its team. The business offers driveway paving and resurfacing, parking lot paving and resurfacing, and more to home- and business owners in the Round Rock region.