Appliance Repair Company in Miami, FL, Works with Online Marketing Experts to Reach Locals

Miami, FL, June 26, 2015 --(PR.com)-- In today’s digital world, consumers often turn to the Web first when researching local businesses offering products and services they need. Those Internet queries include people seeking appliance repair. The latest appliance repair service to take steps to boost its Web presence is Nuke Appliances Repair Service, which provides refrigerator repair, dishwasher repair, washing machine repair, and more to homeowners in the greater Miami area. Nuke Appliances Repair Service is partnering with the online marketing specialists at Prospect Genius to launch a new Web site and associated Web marketing campaign.

Approximately 85% of adult Internet users visit a search engine daily, according to a recent Pew Internet & American Life Project study. Because those queries may include homeowners in need of appliance repairs, Nuke Appliances Repair Service can benefit greatly from helping its Web site perform better on search engine results pages. Prospect Genius will be implementing a process known as search engine optimization (SEO) to help Nuke Appliances Repair Service appear closer to the top results for Miami-area queries to Google, Bing, and Yahoo! that relate to appliance repair.

SEO involves incorporating industry- and location-specific keywords and phrases into a Web site in order to help search engines view that site as extremely relevant to queries using those keywords. Now when Miami’s residential appliance owners search the Web using terms like “dryer repair,” “oven repair,” and “refrigerator repair,” they’ll be more likely to see Nuke Appliances Repair Service among the top results listed. Studies have shown that the top two or three search engine results get the most clicks.

“In an era when many small and medium businesses (SMBs) still function without a strong Web presence, a move toward greater Web visibility can make a huge difference in terms of bringing in new customers,” states Matt Gallo, a senior Web marketing strategist with Prospect Genius. “Our aim is to help Nuke Appliances Repair Service broaden its local customer base.”

Nuke Appliances Repair Service is fully licensed and insured to provide appliance repairs in the greater Miami area. The business offers washing machine repair, dryer repair, and other appliance repair services, as well as residential appliance installation.