Concrete Contractors in Syracuse, NY Adopt Online Marketing Tactics to Reach Area Residents

Syracuse, NY, June 26, 2015 --(PR.com)-- In today’s digital age, adopting online marketing tactics can help a small business stand out from the crowd. However, many small and medium businesses (SMBs) still operate without a strong Web presence. The latest company to set itself apart from the pack is Concrete Raising of Upstate New York, a concrete contractor serving the greater Syracuse area. By launching a new business site and associated Web marketing campaign, Concrete Raising of Upstate New York has the chance to reach even more home and business owners in the region who need foundation repair, mudjacking, pressure grouting, and related services.

A 2013 Yodle poll found that less than half of SMBs nationwide operated a company Web site. By becoming a part of the Internet-savvy minority, Concrete Raising of Upstate New York has the opportunity to better compete not only against those businesses that are also online, but also against those that rely on traditional marketing methods such as newspaper ads and word of mouth. As the Internet becomes a larger part of daily life and more people prefer to go online to do consumer research, an active and informative Web presence can be a key way for a business to broaden its customer base.

Concrete Raising of Upstate New York is teaming up with the local online marketing specialists at Prospect Genius to create its new Web advertising campaign. Prospect Genius’s goal is to ensure that people searching the Internet for concrete contractors in the Syracuse region can quickly and easily connect with Concrete Raising of Upstate New York. Prospect Genius will be using tried-and-true tactics such as search engine optimization (SEO), professional content creation, and directory placement on Concrete Raising of Upstate New York’s behalf.

“By helping Concrete Raising of Upstate New York become more visible and accessible to prospective customers seeking the services it offers, we’re giving it a chance to grow its local business,” states Matt Gallo, a senior Web advertiser with Prospect Genius. “Going forward, people needing concrete leveling, foundation repair, and other concrete contractor services in the Syracuse area should be able to get the help they need fast.”

Concrete Raising of Upstate New York is staffed with concrete contractors with more than 25 combined years of experience in the industry. The business is fully bonded and insured to offer concrete repairs and other services in Syracuse.