Appliance Repair Company in Plano, TX, Turns to Web Advertising to Reach Home and Business Owners

Plano, TX, July 03, 2015 --(PR.com)-- Home- and business owners in the greater Plano area who need professional appliance repair will soon find it much easier to locate the best company for the job. Through a new partnership with the online marketing specialists at Prospect Genius, Vee’s Appliance Repair is taking steps to improve its Web site’s visibility and accessibility. The goal is to help people quickly secure the refrigerator repair, dishwasher repair, and other appliance repair services they need via an Internet search.

A December 2014 study by the Pew Internet & American Life Project found that 81% of Internet users go online or use their cell phones to research products and services they’re interested in purchasing. Those Web queries include people looking for residential and commercial appliance service. That’s why it’s so important for Vee’s Appliance Repair to boost its Web presence. By making the process of finding its site via a query to Google, Yahoo!, or Bing fast and hassle-free, Vee’s Appliance Repair has the chance to reach prospective customers who might not learn about the business through any other media.

Prospect Genius will be utilizing several proven Internet marketing tactics on behalf of Vee’s Appliance Repair. Chief among these is a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords and phrases into Vee’s Appliance Repair’s Web site, Prospect Genius can help it perform better on relevant search engine results pages.

“In today’s digital climate, search engine performance plays a major role in bringing in new customers,” explains Matt Gallo, a senior Internet advertising strategist with Prospect Genius. “A small business needs to implement effective Web marketing in order to remain competitive in its industry and its local area. That’s just what we’re doing for Vee’s Appliance Repair.”

Vee’s Appliance Repair is a bonded, insured, and Better Business Bureau–affiliated appliance repair company serving residential and commercial customers in Plano. The business offers refrigerator repair, washing machine repair, dryer repair, and more.