CORE Restaurant Marketing and emaginePOS to Hold Informative Webinar on New EMV Chip-Card Technology and Implementation

CORE Restaurant Marketing and emaginePOS, in partnership with Heartland Secure and Maryland Restaurant Consulting, will be conducting an important webinar on the EMV chip card technology transition this year and the looming liability shift coming in October.

Washington, DC, July 09, 2015 --(PR.com)-- CORE Restaurant Marketing and emaginePOS, in partnership with Heartland Secure and Maryland Restaurant Consulting, will be conducting an important webinar on the EMV chip card technology transition this year and the looming liability shift coming in October. During the webinar, scheduled for July 15 at 2PM EST, restaurateurs and foodservice executives across the nation will get a full breakdown of the reasons to prepare for and execute the transition, including any technology upgrades and vendor management initiatives, without incurring undue financial burden.

“EMV cards are the ones with the embedded microchip that makes them virtually impossible to clone and use for fraudulent transactions. If you don’t have one in your wallet yet, you will soon,” says Anthony Ventre, emaginePOS chief strategy officer. “So will most of your customers…. The problem is that there is a lot of misinformation out there – particularly about the cost of accepting EMV cards. There is plenty of low-cost EMV-compatible hardware on the market today and more coming. So operators should be wary of credit card processors and POS providers pushing expensive solutions.”

The webinar will cover how EMV cards help protect customers and businesses and detail five steps restaurateurs can take now to start accepting EMV cards. During the webinar, restaurateurs and foodservice executives will also learn five myths that that some credit card processing reps are promoting.

“After listening to the webinar, restaurant leaders will have a better and more comprehensive understanding of the facts in order to make better business decisions and save money that can flow to the bottom line,” adds Joe Welsh, managing partner for CORE Restaurant Marketing.”

“This serves our goal of helping restaurants businesses grow — having highly meaningful information and data to increase revenue and profitability.”

Learn more about EMV Chip-Card Acceptance at http://www.slideshare.net/JoeWelsh1/emv-webinar-slideshare-201506final. And register for the webinar at webinar.marylandrestaurantconsulting.com where you will more comprehensive information about the webinar. A webinar recorded playback will be available for qualified, registered restaurant owners and executives.

About CORE Restaurant Marketing
CORE Restaurant Marketing helps restaurants improve their revenues with effective restaurant marketing plans and operational efficiency. A major food distributor performed focus groups to identify the top three concerns of restaurant owners. Listed below are the top three: (1) Get the menu right; Right items, right pricing, right design; (2) get people in the door (3) improve the guest experience; (4) train staff; and (5) get them to come back again.

About emaginePOS
emaginePOS was founded in 2012 to build the most amazing and scalable point-of-sale system to ever exist. The team that has been assembled consists of world class personnel that brings over 100 years of experience of web-based technologies, deployment, support, and installations. Our vision was to build a system that would greatly improve restaurant or retail operations, solve their problems, simplify tasks to help increase profits and save time!
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Maryland Restaurant Consulting
Rick Zambrano
301.944.0452
marylandrestaurantconsulting.net
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