Innity Launches High Impact Ads That Are Available Programmatically
Selangor, Malaysia, July 20, 2015 --(PR.com)-- Innity, APAC’s leading provider of innovative online display advertising and monetization technologies, today rolled out its latest programmatic solution offering high-impact engagement ad units programmatically – a first in the Southeast Asia region.
With this launch, advertisers will be able to execute large canvas ad units such as Site Take Over, Welcome Video, Lightbox, E-bar Video, and many other high-impact interactive formats, on premium local sites - programmatically.
Innity’s premium ad inventory will be accessible to global advertisers and trading desks through programmatic buying platforms.
Buyers can tap into Innity’s high-impact ads through all the major DSPs that are connected to AppNexus exchange and customise their reach with private marketplace deals such as audience and content deals.
Audience-Based Deals: These deals will allow buyers to target user groups based on their interests and behaviours which can be further narrowed down with recency and frequency of their visits to related content.
Content-Based Deals: These deals will be able to deliver reach and relevancy for the brands as they target groups of sites that offer high contextual relevance.
“Up until now, the programmatic market has been predominantly trading standard banner formats coupled with unappealing inventories. With this latest offering, we are able to combine the value of high impact ad units and premium inventories along with the efficiency of programmatic buying,” said Fabian Looa, coo and co-founder of Innity.
All buys will be guaranteed for brand safety using Innity's technology, manual vetting of site lists and additional checks through 3rd party verifications.
For more info, visit the website here: http://programmatic.innity.com
About Innity
Innity is the leading digital media network that provides interactive online marketing platforms and data-driven technologies for advertisers and publishers. Established in 1999, Innity has a strong foothold in the South East Asian market spanning over 10,000 websites, including major newspaper portals and premier sites in more than 16 content-interest channels such as technology, lifestyle, automotive, business and entertainment. Innity's solutions provide a combination of the best features of rich media, data-driven targeting, engagement-based advertising formats, and innovative payment models to some of the world's largest brands and advertising agencies. Innity has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Hong Kong, Taiwan and China with more than 200 staff in total.
With this launch, advertisers will be able to execute large canvas ad units such as Site Take Over, Welcome Video, Lightbox, E-bar Video, and many other high-impact interactive formats, on premium local sites - programmatically.
Innity’s premium ad inventory will be accessible to global advertisers and trading desks through programmatic buying platforms.
Buyers can tap into Innity’s high-impact ads through all the major DSPs that are connected to AppNexus exchange and customise their reach with private marketplace deals such as audience and content deals.
Audience-Based Deals: These deals will allow buyers to target user groups based on their interests and behaviours which can be further narrowed down with recency and frequency of their visits to related content.
Content-Based Deals: These deals will be able to deliver reach and relevancy for the brands as they target groups of sites that offer high contextual relevance.
“Up until now, the programmatic market has been predominantly trading standard banner formats coupled with unappealing inventories. With this latest offering, we are able to combine the value of high impact ad units and premium inventories along with the efficiency of programmatic buying,” said Fabian Looa, coo and co-founder of Innity.
All buys will be guaranteed for brand safety using Innity's technology, manual vetting of site lists and additional checks through 3rd party verifications.
For more info, visit the website here: http://programmatic.innity.com
About Innity
Innity is the leading digital media network that provides interactive online marketing platforms and data-driven technologies for advertisers and publishers. Established in 1999, Innity has a strong foothold in the South East Asian market spanning over 10,000 websites, including major newspaper portals and premier sites in more than 16 content-interest channels such as technology, lifestyle, automotive, business and entertainment. Innity's solutions provide a combination of the best features of rich media, data-driven targeting, engagement-based advertising formats, and innovative payment models to some of the world's largest brands and advertising agencies. Innity has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Hong Kong, Taiwan and China with more than 200 staff in total.
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Innity
Denise Tan
60378805611
www.innity.com
Denise Tan
60378805611
www.innity.com
Contact
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