Innovation Direct™ Designated as Official Marketing Representative for Squeezing Sensation Invention

Miami, FL, July 19, 2015 --(PR.com)-- An innovative and highly useful new product targeted at those who are afflicted with a common medical issue, Squeezing Sensation, has been developed by inventor Mary A. Culbreth of Gautier, Mississippi. The invention’s unique design helps those with diabetes effectively address one of the most common side effects of the disease.

The proprietary features of Squeezing Sensation enable it to provide its users with much-needed relief from the painful and debilitating effects of neuropathy devices. The product allows a diabetic to administer relief to themselves, without the need to bother another person. Additionally, Squeezing Sensation will be instrumental in improving the overall quality of life of a diabetes patient. Furthermore, it will be competitively priced and made from durable plastic and rubber materials, adding to its appeal.

Squeezing Sensation is also the subject of Patent Pending status within the United States Patent and Trademark Office.

Mrs. Culbreth now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the medical products industry are currently being targeted as candidates to eventually commercialize Squeezing Sensation on a worldwide basis.

In April 2015, Mrs. Culbreth contracted Miami, Florida-based product management services leader Innovation Direct™ to represent Squeezing Sensation to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about Squeezing Sensation and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.