Excavating Contractors in Cleveland Heights, OH, Reach Out to Local Property Owners via New Web Site

Willoughby, OH, July 23, 2015 --(PR.com)-- For property owners needing foundation excavation, basement waterproofing, retaining wall construction, land grading, or related services in or around Cleveland Heights, help is on the way. Thanks to a new partnership with the online marketing experts at Prospect Genius, locally owned business DiFranco Bros. is taking steps to boost its Web site’s visibility and accessibility. People who are searching the Web for waterproofing or excavating contractors should soon have an easier time connecting with DiFranco Bros. to schedule the services they require.

Why is it so vital for a small business like DiFranco Bros. to incorporate Web marketing into its overall marketing campaign? According to a 2014 survey by the Pew Internet & American Life Project, approximately 87% of American adults use the Internet. Among the most popular uses for the Web is consumer research, as people rely on search engines to learn about businesses in their area offering products and services they need. That’s where Prospect Genius comes in.

On behalf of DiFranco Bros., Prospect Genius is implementing a variety of proven Web advertising techniques. These include search engine optimization (SEO), professional content creation, and directory placement. All of these tactics can help a small business like DiFranco Bros. better connect with home and business owners in the Cleveland Heights area who need the superior services the company provides.

“Making a business like DiFranco Bros. more prominent online can have an immediate and lasting impact on its customer base,” states Prospect Genius online advertising expert Matt Gallo. “The easier it is for people to find DiFranco Bros. via a standard query to Google, Yahoo!, or Bing, the faster they can learn about everything the business has to offer. Then, they can decide whether DiFranco Bros. is right for their needs.”

DiFranco Bros. offers an array of services, including waterproofing, land grading, foundation excavation, and foundation repair, in the Cleveland Heights region. The business’s seasoned contractors have 36 years of experience on the job.