Wright Scoop Launches Book, Grow Green Market Share with CARE
Richmond, VA, July 24, 2015 --(PR.com)-- Glen Allen VA based The Wright Scoop – Sylvia Hoehns Wright, nationally recognized eco-advocate, has launched a book, Grow Green (planet & profit) Market Share with CARE.
Grow Green (planet & profit) Market Share with CARE -
Supplied by some of the best Industry marketers, ideas - that ‘jump start’ development of an 'organic voice' - abound in Wright Scoop’s book Grow Green Market Share with CARE. Step by step guidelines outline strategies proven to avoid loss of market share while placing emphasis on eco-greening products and services. Defined in simple terms – ‘green’ is a frugal use of limited resources which decrease product/service expenses, increase profit; and result in earth-friendly activities which provide for present-day lifestyles without sacrificing the eco future of others.
Project Back Ground -
In present-day global markets, goods and services are not simply sold; they are established through niche - ‘organic’ - presence. For, the owner and/or manufacturer - is as much a part of a product’s image as the good or service, itself! So, through gathering Industry data through interviews, distribution of a survey and ongoing interactive columns, Wright researched and has launched a book - Grow Green (planet & profit) Market Share with CARE – which explores the relationship of "planet" vs. profit as a critical factor which influences eco-efficient products and services, not simply sustainable but leading edge branded images more easily identified by consumers.
The 3rd in a trilogy of publications, Wright’s book, Grow Green (planet & profit) Market Share with CARE is published to place emphasis on the eco-impact of present-day lifestyle choices, inspire all to create an eco-legacy of C A R E - conservation, accountability, recovery and eco-efficiency! For, Wright challenges biz communities to create eco sustainable products and services which reflect a 6 P educational program: inspire People to acquire an understanding of the Place in which they reside, select Plants/Products that work-well in their region, install the identified plants/products during appropriate Planting/installation seasons, Purchase plants/products as a buy-local effort to support community economy which results in creating eco and community Prosperity for all.
Words of Praise for Wright's Work
“Ideas abound in Wright’s research as she profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois.
“As a former educator, I’ve observed as Wright emphasizes, an image – brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco-greening aspects of the product or service provided." - Leonard O. Morrow, PhD, retired botanist and horticulturist
About the Wright Scoop –
For details of Wright’s eco emphasis on ‘place’, link to Sylvia’s store to review her book Eco-legacy – a millennium woman’s heritage; plants, link to Landscape Gardening with CARE video https://youtu.be/ENPhCg9QQNc or Sylvia’s book store; and products, Grow Green Market Share with CARE at Sylvia’s book store, http://www.lulu.com/spotlight/syhwright. Or for other details, visit web site www.TheWrightScoop.com or follow Wright’s activities through facebook group The Wright Scoop or twitter ID WrightScoop.
Side Bar: Product Details - Grow Green (planet & profit) Market Share with CARE
ISBN9781329308824, Copyright Sylvia Hoehns Wright (Standard Copyright License), Edition first edition, Publisher LuLu.com, Published July 2015, Language English
Grow Green (planet & profit) Market Share with CARE -
Supplied by some of the best Industry marketers, ideas - that ‘jump start’ development of an 'organic voice' - abound in Wright Scoop’s book Grow Green Market Share with CARE. Step by step guidelines outline strategies proven to avoid loss of market share while placing emphasis on eco-greening products and services. Defined in simple terms – ‘green’ is a frugal use of limited resources which decrease product/service expenses, increase profit; and result in earth-friendly activities which provide for present-day lifestyles without sacrificing the eco future of others.
Project Back Ground -
In present-day global markets, goods and services are not simply sold; they are established through niche - ‘organic’ - presence. For, the owner and/or manufacturer - is as much a part of a product’s image as the good or service, itself! So, through gathering Industry data through interviews, distribution of a survey and ongoing interactive columns, Wright researched and has launched a book - Grow Green (planet & profit) Market Share with CARE – which explores the relationship of "planet" vs. profit as a critical factor which influences eco-efficient products and services, not simply sustainable but leading edge branded images more easily identified by consumers.
The 3rd in a trilogy of publications, Wright’s book, Grow Green (planet & profit) Market Share with CARE is published to place emphasis on the eco-impact of present-day lifestyle choices, inspire all to create an eco-legacy of C A R E - conservation, accountability, recovery and eco-efficiency! For, Wright challenges biz communities to create eco sustainable products and services which reflect a 6 P educational program: inspire People to acquire an understanding of the Place in which they reside, select Plants/Products that work-well in their region, install the identified plants/products during appropriate Planting/installation seasons, Purchase plants/products as a buy-local effort to support community economy which results in creating eco and community Prosperity for all.
Words of Praise for Wright's Work
“Ideas abound in Wright’s research as she profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois.
“As a former educator, I’ve observed as Wright emphasizes, an image – brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco-greening aspects of the product or service provided." - Leonard O. Morrow, PhD, retired botanist and horticulturist
About the Wright Scoop –
For details of Wright’s eco emphasis on ‘place’, link to Sylvia’s store to review her book Eco-legacy – a millennium woman’s heritage; plants, link to Landscape Gardening with CARE video https://youtu.be/ENPhCg9QQNc or Sylvia’s book store; and products, Grow Green Market Share with CARE at Sylvia’s book store, http://www.lulu.com/spotlight/syhwright. Or for other details, visit web site www.TheWrightScoop.com or follow Wright’s activities through facebook group The Wright Scoop or twitter ID WrightScoop.
Side Bar: Product Details - Grow Green (planet & profit) Market Share with CARE
ISBN9781329308824, Copyright Sylvia Hoehns Wright (Standard Copyright License), Edition first edition, Publisher LuLu.com, Published July 2015, Language English
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The Wright Scoop
Sylvia Hoehns Wright
804-347-9464
www.TheWrightScoop.com
Sylvia Hoehns Wright
804-347-9464
www.TheWrightScoop.com
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