Trade Show Marketing Article from MATRIX MarCom President Phil Bridges to Appear in JEC Composites Magazine

Raleigh, NC, December 06, 2007 --(PR.com)-- An article authored by MATRIX MarCom President Phil Bridges will appear in the January / February issue of JEC Composites magazine.

The story, entitled, "Make the Most of Exhibiting at Industry Trade Shows," is a tutorial on successful planning and implementation for companies exhibiting at trade fairs / shows.

The story will place an emphasis on setting goals for each show and building a plan for success around those goals. Areas of interest covered in Bridges' article include:

Keeping Graphics Simple

Sending Your Best People

Capturing Leads & Following Up

Using CDs vs. Printed Materials

Using Multi-media

The Importance of On-Site Guides

Bridges' article will be posted on www.MATRIX-MarCom.com once the printed edition is disseminated. For more information or help with your own trade show program, contact Phil Bridges at (919) 833-7407 or via email through bridges@matrix-marcom.com.

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