Indigo Wolf, Joining the Digital Age

Wollongong, Australia, August 19, 2015 --(PR.com)-- With the rapid advancement of online technologies and digital media it is becoming increasingly important for companies to not only acknowledge the threats and opportunities this brings, but to also to embrace them. “At Indigo Wolf Custom Apparel we understand that consumers are no longer interested in the one-way dissemination of information. They want communication, interaction and accessibility to the companies they buy from,” says Indigo Wolf director Nathan Sayers.

The release of their website was a major stepping-stone for the company in more ways than one. For Indigo Wolf, teachers represent a major part of the target market. The mobile and tablet friendly website means it can be accessed whenever and where ever. Mr. Sayers points out that “as an ex-school teacher myself, I understand the busy nature of the job, and we just wanted to tap into that as best we could.”

Not only does the website provide clients with an online portfolio of the different products and services on offer, there are links to the various social media sites that Indigo Wolf is dedicated to embracing.

Director and head of communications Damian Macrae points out that “improving our online presence, and integrated communications across all platforms is one of our more immediate objectives to satisfy an over-riding goal of increasing customer engagement by 50% by the end of 2015.”

The company is also getting ready to launch their Design Your Own (DYO) program, which will be available to use on their website. The sophisticated software will allow visitors to the site to develop a virtual mock-up of their designs before sending it off to have a physical sample made. “This will help save time, but it will also give the kids a fun way to get involved in the process,” says Damian. For more information or to check out the website, visit: www.indigowolf.com.au.