India Non Electric Kitchen Appliances Market to Grow at 12% Until 2020 Concludes TechSci Research Study

Burnaby, Canada, August 21, 2015 --(PR.com)-- According to recently released TechSci Research report, “India Non Electric Kitchen Appliances Market Forecast & Opportunities, 2020,” the country’s non electric kitchen appliances market is projected to grow at a CAGR of over 12% during 2015-20. Increasing number of households, growing population, expanding retail industry, rising per capita disposable income and changing lifestyle of middle class consumers are some of the major factors fueling growth in the country’s non electric kitchen appliances market. Increasing internet penetration and robustly developing sales channels in rural areas are few other supporting factors expected to boost the non electric kitchen appliances market in the country during the forecast period.

Supermarkets, convenience stores and hypermarkets are emerging as the key points-of-sale offering a wide range of non electric kitchen appliances manufactured by leading companies such as TTK Prestige, Hawkins, Nirlep, Jaipan, etc. However, during recent years, increase in demand for electric or power driven appliances has been witnessed, which is posing a challenge for non electric kitchen appliance manufacturers and suppliers. Southern region of the country is expected to dominate the market on account of increasing use of kitchen equipment such as pressure cookers, tawa, pan, etc. for preparing regional delicacies like idli, dosa, etc.

“Retail chains are the key contributors in increasing the awareness level among consumers. The presence of big retail players such as Big Bazar, Easyday, etc., is increasing the demand for non electric kitchen appliances in the country as they provide all the products under one roof. However, the presence of such retail chains is currently limited to the urban areas. To overcome this issue, major retail companies are focusing on expanding their presence in the country’s rural areas over next few years. These efforts are expected to increase the awareness level of consumers in other regions as well, thereby driving growth in non electric kitchen appliances market through 2020,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“India Non Electric Kitchen Appliances Market Forecast & Opportunities, 2020” report evaluates the future growth potential of India’s non electric kitchen appliances market, and provides statistics and information on market structure, consumer behavior and trends. The report includes projections and demand forecasting. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities available in non electric kitchen appliances market in India.