The Association of Coupon Professionals Creates Academy and Launches with Webinar Series

Drexel Hill, PA, August 19, 2015 --(PR.com)-- The Association of Coupon Professionals (ACP) is announcing the formation of ACP Academy, the education and training arm of the association. Its first one-hour webinar, covering the GS1 DataBar, will be Sept. 16, 2015 at 2 p.m. EDT.

This webinar is an outgrowth of the ACP GS1 DataBar Practical Guide and the 2015 Industry Coupon Conference Track session, GS1 DataBar, “Issues, Experts, Best Practices, Discussion.” While allocating time for audience questions and answers, the webinar will address the following issues:

GS1 DataBar for U.S. Distributed Coupons Overview
Implementation Benefits

Compliance with intended terms of offer
Less cashier Intervention required

Manufacturer Adoption

GS1 DataBar is the voluntary Industry Standard

Retailer Readiness

Voluntary Industry Standard includes all purchase requirements & family code validation

Common Issues and Watch-Outs

Coding
Magnification
Stacking

DataBar Coding Examples
Questions & Answers

The presenter, Ken Conrad of Pinpoint Data, is a subject matter expert on GS1 DataBar development, coupon development and standard best practices, family coding and coupon data management. He lends his expertise to the industry as co-chair of the ACP Education & Training Committee and is an instructor for ACP’s Coupon 101/102 Workshop.

Practitioners who work for a retailer, manufacturer or a vendor that directly supports retailers and/or manufacturers are invited to learn more and register at www.couponpros.org.

About the Association of Coupon Professionals

The Association of Coupon Professionals is an industry trade organization whose over 60 manufacturer, retailer and solution provider members, create a forum that fosters expertise, education, and leadership to enrich the development, distribution, and redemption of coupons, ensuring they remain a viable sales and marketing tool.

For more information, contact John Morgan, ACP Executive Director, at 610-789-1478, John.Morgan@couponpros.org, visit www.couponpros.org, or connect on Twitter and LinkedIn.