Taxi Service in Albany, NY Works with Web Marketing Experts to Boost Its Internet Presence

Albany, NY, September 05, 2015 --(PR.com)-- For people seeking transportation in and around Albany, it should soon be much easier to locate the best company for the job via online search. Locally based Shaheen Transportation, which offers non-emergency medical transportation as well as other local taxi services, is teaming up with the online marketing experts at Prospect Genius to improve its Web site’s visibility. By making it easier and faster for prospective customers to find Shaheen Transportation online, the company hopes to broaden its customer base.

A 2014 study by the Pew Internet & American Life Project found that approximately 87% of American adults use the Internet. After e-mail, one of the most popular online activities is search engine use. People rely on search engines such as Google, Bing, and Yahoo! to help them learn about all sorts of things, including businesses in their area offering products and services they require. That’s why it can be so beneficial for a small business like Shaheen Transportation to take steps to improve its Web site’s search engine performance.

Prospect Genius uses a variety of proven Internet marketing techniques to help its clients, including Shaheen Transportation, appear higher on relevant search engine results pages. Chief among these is a process known as search engine optimization, or SEO. By incorporating industry-specific keywords such as “taxi service,” “airport car service,” and “non-emergency medical transportation” into Shaheen Transportation’s Web site, Prospect Genius can help it display among the top search engine results. Studies have shown that sites in the top two or three listings get the most clicks.

“Improved search engine performance can be key in getting more eyes to a small business’s Web site,” explains Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “Once people visit Shaheen Transportation’s site, they can learn about the various taxi services the company offers and make an informed decision.”

Shaheen Transportation’s team has 15 years of experience providing medical transportation and other cab services. The business is licensed, bonded, and insured for taxi service in Albany.