HVAC Service in Albany, NY Uses Digital Marketing to Reach Out to Web-Savvy Consumers

Schenectady, NY, September 05, 2015 --(PR.com)-- In today’s digital world, small and medium businesses are finding great success through Web marketing techniques. The latest company to join the trend is A. Tompkins and Sons Heating and Cooling, an HVAC contractor serving the greater Albany region. By working with the online marketing specialists at Prospect Genius, A. Tompkins and Sons Heating and Cooling hopes to spread the word about its HVAC repair and installation services to consumers who might not learn about the business through offline media.

The Internet is often people’s first stop when researching companies in their area that offer products and services they need, including HVAC service. In fact, a 2014 survey by the Pew Internet & American Life Project found that approximately 87% of American adults use the Internet for purposes including consumer research. That’s why A. Tompkins and Sons Heating and Cooling has the potential to reap such benefit from boosting its Web site’s visibility and accessibility. With Prospect Genius’s help, it will soon be easier for the business to connect with area homeowners seeking air conditioning repair, water heater installation, furnace repair, and related services.

Prospect Genius will be implementing a variety of proven Web advertising tactics on behalf of A. Tompkins and Sons Heating and Cooling. These include search engine optimization (SEO), directory placement, professional content creation, and mobile site creation. Taken as part of an overall marketing plan, online advertising and marketing can ensure that a small business reaches more people in its area who are seeking the services it provides.

“For A. Tompkins and Sons Heating and Cooling, our goal is to make it more likely that people seeking HVAC repair or installation in Albany encounter the company via search engine query,” states Matt Gallo, a senior Internet advertising specialist with Prospect Genius. “The easier it is for people to find the company online, the more likely they are to take the time to learn about everything A. Tompkins and Sons Heating and Cooling has to offer its customers.”

A. Tompkins and Sons Heating and Cooling is a family-owned business with 20 years of experience in HVAC service. The business is licensed and insured to provide air conditioning repair and installation, furnace repair and installation, and more in Albany and the surrounding area.