New PrettyFit Protein Brings Accountability to Sports Nutrition

Marina Del Rey, CA, September 15, 2015 --(PR.com)-- Women's health and fitness brand PrettyFit announced this month the launch of their new, all-natural protein powder, PrettyFit Whey. With only four ingredients in PrettyFit Whey's formula, this new product is helping set a trend of all-natural, minimal-ingredient products in the $5.9 bn sports nutrition industry.

PrettyFit Whey will be aimed at the active-lifestyle, female demographic as an all-natural protein powder designed to counter the trends of the sports nutrition market, which lacks a strong presence of all-natural products. PrettyFit Whey is a 100% all-natural, gluten-free, lactose-free, non-GMO product that contains 25 grams of cold-processed whey protein isolate with only 100 calories, 0 sugar and less than one gram of carbs per serving.

According to PrettyFit CEO Alex Lewis, "We want to clean up sports nutrition. We've been selling other brands' products for over a year as part of our monthly pack service. In that time we've seen a large shift in what people are looking for in relation to an active lifestyle. People should care about what they put in their bodies and our data has shown just that. Plain and simple, people want clean, safe and effective products. They're tired of products whose ingredient labels are filled with preservatives, fillers and flavorings you can't even pronounce. We're extremely excited to help bring all-natural alternatives to the market."

PrettyFit, a known third-party vendor of female sports nutrition products, has gained traction over the last year with their monthly, fitness-themed packs. In the last six months, PrettyFit has started to roll out their own branded products. PrettyFit Whey will be the third product in the PrettyFit line.

For more information on PrettyFit and the PrettyFit line, please visit www.imprettyfit.com or contact brand manager Evan Clark at evan@imprettyfit.com.