Innovation Direct™ Designated to Represent Frozen Treat Invention to Potential Licensees in Industry

Miami, FL, September 24, 2015 --(PR.com)-- An innovative new twist on the way to serve and enjoy a widely popular snack product, the Frozen Treat, has been developed by Alexandria Smith Purser of Gonzales, Louisiana. The invention’s unique design enables it to offer its users a more convenient method of accessing soft serve ice cream.

The Frozen Treat’s proprietary features make the entire experience of preparing a serving of ice cream virtually effortless. The product saves consumers the time and hassle involved in washing ice cream scooper or spoons. Additionally, the Frozen Treat includes additional ingredients that add to the overall tastiness of the product. Furthermore, the product will be particularly effective for parties and other gatherings where multiple people must be served and will be made available in a variety of different flavors to suit consumer tastes. Moreover, the Frozen Treat will be competitively priced, adding to its appeal.

The Frozen Treat is also in Patent Pending status within the United States Patent and Trademark Office.

Mrs. Purser now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the frozen snack products industry are currently being targeted as candidates to eventually commercialize the Frozen Treat on a worldwide basis.

In July 2015, Mrs. Purser contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Frozen Treat to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Frozen Treat and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.