One Bad Review Can Cost a Business Up to Thirty New Customers

Brisbane, Australia, October 08, 2015 --(PR.com)-- Bad reviews have power. This has always been true, but that power has never been more effective than today. With almost everybody having access to the internet and owning a social media account, reviews of different products and services are posted in real time and accessible to more people than ever. With this instant access to other people’s customer experience, more and more consumers have relied on online reviews.

Seventy percent of potential customers check reviews first before they even consider making a purchase and a recent survey stated that one bad review can cost a business 30 new customers on average. That might not sound like much if a huge corporation is involved, but for small to mid-size businesses, it can be a make or break number.

The good news is that bad reviews don’t have to stay that way. They don’t even have to be considered completely bad for a brand. When handled well and promptly, a bad review can be a great opportunity for a business to showcase competent customer service and make a great impression to potential customers. Brands just have to make sure that they catch these negative reviews in time.

This is where reputation management comes in. When there’s a good brand management strategy set up, businesses can immediately get to the online mentions, perform excellent damage control, and get their name protected. Services like Repwarn are designed to monitor and interact with posts online so businesses don’t miss a review. Users just need to set up keywords to track using the software, get pinged the moment their business is mentioned online, and get a direct link to interact with the mention and improve the reviewer’s customer experience.

It’s no longer an option for brands to be vigilant about their online reputation but a necessity. With the power reviews have over the number of new customers a brand can attract, businesses just have to make sure they have a reputation management strategy in place and the right kind of software that will make that not only possible, but convenient. Universal Media Online developed Repwarn.com with keyword monitoring and brand management in mind, allowing its users unlimited keywords to track, instantaneous alerts, and responsive interface to respond to mentions.